Contextual Customer Insights

Popular Articles

13 Ways to Collect Customer Feedback for Your Website
13 Ways to Collect Customer Feedback for Your Website
How to Measure Customer Satisfaction in 8 Quick Steps
How to Measure Customer Satisfaction in 8 Quick Steps
Creating a Customer Satisfaction Survey: Best Practices and More
Creating a Customer Satisfaction Survey: Best Practices and More
Mobile App Survey: A Complete Guide
Mobile App Survey: A Complete Guide
5 Key UX Metrics & 8 KPIs to Measure User Experience
5 Key UX Metrics & 8 KPIs to Measure User Experience
A Comprehensive Guide To User Feedback
A Comprehensive Guide To User Feedback
Customer Effort Score (CES): A Detailed Guide
Customer Effort Score (CES): A Detailed Guide
How to Conduct User Experience Surveys: Templates & Best Practices
How to Conduct User Experience Surveys: Templates & Best Practices
How to Use Screening Questions in Your Survey – A Complete Guide
How to Use Screening Questions in Your Survey – A Complete Guide
NPS Demystified: Identifying Promoters, Passives, & Detractors

NPS Demystified: Identifying Promoters, Passives, & Detractors

So you just ran an NPS survey, and the results are in. There is much data to go through, and you’re wondering where to start. Here’s step one – divide the respondents into NPS Promoters, Passives, and Detractors. The most significant aspect of NPS surveys is they let you segregate the respondents into groups of...
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Understanding Patient Surveys in Healthcare: A Vital Tool for Success

Understanding Patient Surveys in Healthcare: A Vital Tool for Success

If there is one place where surveys can directly impact respondents’ life is healthcare. Patient surveys are critical in gauging healthcare providers and improving the infrastructure. Patient surveys are far more than just questionnaires; they represent an avenue of connection, empathy, and progress.  As a vital tool for success, they offer a rare glimpse into...
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Text & Sentiment Analysis: Key Differences & Real-World Examples

Text & Sentiment Analysis: Key Differences & Real-World Examples

With the implementation of AI and ML algorithms, text and sentiment analysis engines are finding their way into different industry applications. These engines are being used in market research, customer feedback analysis, social media monitoring, and more, enabling businesses to derive valuable insights from vast amounts of textual data in much less time than legacy...
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Guide To A Good NPS Score: Setting NPS Benchmark For Success

Guide To A Good NPS Score: Setting NPS Benchmark For Success

Here’s some juice to kickstart our conversation – Did you know 35% of eCommerce small businesses’ revenue is generated by the top 5% of customers, i.e., loyal and repeat customers (customer acquisition enthusiasts can calm down)?    The question is, what drives repeat business? It’s obviously loyal customers. That’s why businesses across industries are obsessed with...
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20+ Customer Exit Survey Questions To Supercharge Your Sales

20+ Customer Exit Survey Questions To Supercharge Your Sales

You might not be able to retain every leaving customer, but you definitely can turn the customer churn into an opportunity to learn and improve.  How can you do that?  It’s easy – with customer exit survey questions that help you collect actionable feedback from churning customers and build a seamless customer experience for existing...
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Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel customer experience means seamless unified interactions across various channels. With the ever-growing customer touchpoints, the difference between offline and online interactions is getting smaller. More channels mean more accessible options, but it also presents a new challenge – the need to connect them. That’s what is called an omnichannel experience. With such an interconnected...
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Gauge & Improve Product Experience – Tips, Strategies, & Examples

Gauge & Improve Product Experience – Tips, Strategies, & Examples

Creating a customer-centric product relies on listening to what customers have to say about it. It’s an iterative process that involves mapping how people use the product at different stages of its lifecycle and using the data to improve it, a.k.a. gauging the product experience. In an agile and rapidly growing competitive environment, product experience...
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Customer Segmentation Analysis: Types, Examples, & Methods

Customer Segmentation Analysis: Types, Examples, & Methods

"The major reason for practicing segmentation is that a market is heterogeneous. To be a valid market segment, it must be measurable, substantial, accessible, differentiable, and actionable." - Philip Kotler, Marketing Author, Consultant The need for customer segmentation research arises from a simple fact – No two customers are alike. With highly competitive markets, customer...
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How to Collect Unbiased Feedback [Guide + Top 10 Anonymous Feedback Tools]

How to Collect Unbiased Feedback [Guide + Top 10 Anonymous Feedback Tools]

“The best solicited feedback is confidential feedback. It’s good because nobody gets embarrassed or defensive.“ – Marshall Goldsmith Honest feedback is a cornerstone of growth – be it for businesses or individuals. Where voicing the truth may feel uncomfortable or can have unwanted consequences, anonymous surveys provide a safe haven. They encourage candid responses and...
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Power of Product Research: Uncovering the How’s, What’s, & Tips

Power of Product Research: Uncovering the How’s, What’s, & Tips

Product research is the secret ingredient that can make or break a company’s success.  Without it, businesses are like blind chefs, cooking products without understanding what the target audience likes and dislikes.  Take Coke, for example, and how it failed with “New Coke” miserably even after rigorous testing with 200,000 consumers due to the lack...
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