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With Qualaroo, NPS can be asked of any website visitor on any page or from any traffic source or other attribute.
Companies can assess their Net Promoter Score across different countries.
Assess the difference in Net Promoter Score for mobile visitors versus your desktop customers.
Qualaroo NPS within the logged in state of the product can elicit NPS from customers who are unresponsive to emails or have opted-out of email communications from your company.
The Net Promoter Score is based on customer responses to the following question:
“How likely is it that you would recommend [your company or product] to a friend or colleague?”
Respondents choose their likelihood on a scale of 0 to 10 with 0 being not at all likely to refer and 10 being highly likely to refer.
The Net Promoter Score is calculated by taking the percentage of promoters (the 9s and 10s) and subtracting it from the percentage of detractors. The final score is based on 100.
NPS = Percentage of Promoters (i.e., scores 9-10) - Percentage of Detractors (i.e., score 1-6)
*Scores 7-8 are considered neutral.
A good NPS is any score above 0. It is because it indicates that at least some of your customers are loyal.
Any score above 20 is considered a ‘favorable score’, a score above 50 is seen as ‘very good’, and any score above 80 is deemed ‘Excellent.’
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