Qualaroo was founded by KissMetrics as KISSinsights in 2010, co-founded by Hiten Shah, an entrepreneur best known as the founder of Crazy Egg. It was built by a team of marketers and engineers to help marketers understand the unique needs, intentions, and frustrations of visitors to their website. Their belief was that by better serving the needs of existing website visitors, marketers could gain the power to unlock enormous and untapped revenue growth in their businesses.
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