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Question branching, also known as conditional branching, is a survey feature that allows the survey flow of questions to change based on a respondent's previous answers. It ensures respondents only see questions relevant to them, improving the accuracy & efficiency of the survey.
Qualaroo’s question branching offers a powerful way to enhance your surveys and gather more precise, actionable insights. You can increase engagement, improve the quality of your data, reduce the drop-out rate, and streamline the survey process for both you and your respondents. Whether you are conducting customer satisfaction surveys, employee feedback questionnaires, or market research, the benefits of using Qualaroo’s question branching are manifold.
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You can use Qualaroo online survey software to add branching to your survey. Check out this article on how to add branching logic within a survey.
Survey branching creates a personalized and relevant respondent experience by directing individuals to specific questions based on their previous answers. This technique enhances engagement, reduces survey fatigue, and improves data quality by ensuring respondents only encounter questions that are crucial to their unique circumstances.