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Real Life Qualaroo Successes

Learn how leading brands leverage Survey Nudges™ to get valuable insights faster

What Is Survey Question Branching?

Question branching, also known as conditional branching, is a survey feature that allows the survey flow of questions to change based on a respondent's previous answers. It ensures respondents only see questions relevant to them, improving the accuracy & efficiency of the survey.

How Does Skip Logic Work?
How Does Skip Logic Work?

Branching logic operates by creating dynamic survey paths based on respondent inputs. For instance, if a respondent answers "Yes" to a question about owning a pet, the survey can branch to questions specifically about pet care. Conversely, a "No" response would skip those questions entirely, directing the respondent to the next relevant topic.

  • tick BigContact Personalize questions based on previous responses
  • tick BigContact Unconditionally route all questions to a central endpoint
  • tick BigContact Save time spent analyzing irrelevant data

Why Use Question Branching in Surveys

Qualaroo’s question branching offers a powerful way to enhance your surveys and gather more precise, actionable insights. You can increase engagement, improve the quality of your data, reduce the drop-out rate, and streamline the survey process for both you and your respondents. Whether you are conducting customer satisfaction surveys, employee feedback questionnaires, or market research, the benefits of using Qualaroo’s question branching are manifold.

Simplify Complex Surveys
Simplify Complex Surveys

Craft engaging surveys that adapt to each respondent. This eliminates irrelevant questions, improving the user experience and ensuring data collected is highly relevant to their unique perspective. By personalizing the survey flow, you can gather more precise data, leading to a clearer understanding of your audience.

Redirect Respondents to Desired URLs
Redirect Respondents to Desired URLs

Direct users to relevant landing pages and targeted offers to ensure they receive the most relevant information and promotions based on their responses. Make your surveys a powerful tool to boost customer engagement, enhance the experience, and drive higher conversion rates.

Reduce Survey Fatigue
Reduce Survey Fatigue

Engage more by asking less to reduce survey fatigue. With crisp & well-designed surveys, you can save respondents' time, lowering drop-out rates & increasing the reliability of your data.

Reduce Survey Completion Time

By minimizing the time required to complete surveys, you achieve shorter completion times & higher completion rates, making your surveys both efficient & effective.

How to Use Question Branching to Ask the Right Questions

  • Step 1: Pick a Nudge Template

    Log into your Qualaroo account & choose a template or ‘New from Scratch.’

  • Step 2: Add Questions & Apply Skip Logic

    Include multiple-choice questions with diverse answer options. Link each answer choice to a specific follow-up question, creating a personalized experience.

  • Step 3: Preview & Publish

    Test your survey to ensure the branching flow makes sense and you’re ready to publish.

Step 1: Pick a Nudge Template arrow

Log into your Qualaroo account & choose a template or ‘New from Scratch.’

Pick a Nudge Template
Step 2: Add Questions & Apply Skip Logic arrow

Include multiple-choice questions with diverse answer options. Link each answer choice to a specific follow-up question, creating a personalized experience.

Add Questions & Apply Skip Logic
Step 3: Preview & Publish arrow

Test your survey to ensure the branching flow makes sense and you’re ready to publish.

Preview & Publish

Examples of Survey Branching Questions

Examples of Survey Branching Questions

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    It’s easy to use, flexible, and powerful. We can reach out to our customers more directly and act upon their feedback. We can also display messages and nudges to our users based on specific events in the app.
    Patrycja Olesiejuk
    Patrycja Olesiejuk

    UX Researcher at Vattenfall InCharge

  • Identify user drop-off points for precise process optimization
    Qualaroo allows us to look at where the red flags are at the beginning and middle of the process, where we may get a lot of bounces. Surveying customers allows us to understand why they may be experiencing an issue, which in turn allows us to be more surgical in our approach to improve the process.
    Stephen Payne
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    Customer Journey Team Manager at Belron

  • Gather valuable behavioral customer insights in real-time. 
    With Qualaroo's targeted surveys and analytics features, we could easily reach out to specific customer segments and gain insights into how they used our products, what their intentions were, and how they accessed our website.
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    Nthabi Choma

    Research Operations Manager at Twilio

  • Increase revenue and improve website conversion rates 
    We have experienced the effectiveness of Qualaroo, first hand. Qualaroo has proven to be easy to use and valuable, in terms of the range, precision and quality of data it produces. Qualaroo has made it easier for us to serve our customers better and respond quickly to their ever evolving expectations.
    Evan Fraser
    Evan Fraser

    Conversion Rate Optimization Specialist at GraphicSprings

FAQs

How do I add branching in a survey?

You can use Qualaroo online survey software to add branching to your survey. Check out this article on how to add branching logic within a survey.

What is the purpose of branching?

Survey branching creates a personalized and relevant respondent experience by directing individuals to specific questions based on their previous answers. This technique enhances engagement, reduces survey fatigue, and improves data quality by ensuring respondents only encounter questions that are crucial to their unique circumstances.

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