Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds. To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...
Prototype testing has always been one of the most common and reliable ways of validating designs through real-world users before starting off with the development stage. Developers work relentlessly on creating new and better products and brushing off any prototyping mistakes in the initial stages of development. But before the designs become a reality, a...
Ever since brick-and-mortar businesses took the back seat in the digital age, the online experience has ruled the customer realm. Today, your first interaction with prospects isn’t in a conference room or your favorite Chili’s [Guilty of The Office reference], but on your website. Can you guess where we’re headed? (Hint: To prioritize improving website...
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.“ – David Ogilvy Effective copywriting is a science—one that needs to be backed with customer insights (feedback, analytics, etc.). To create a repeatable and successful cadence of creating high-converting copy, you have to figure out what type of content...
Discover the tactics to reduce the digital shopping cart abandonment rate. Optimize checkout to convert abandoned carts and watch your sales and revenue soar
Want to know how brands use customer feedback to improve customer experience? Here’s a list of companies that use customer feedback to stay on top of their game.
There is no dearth of customer experience and feedback tools in the market but choosing one to deliver impeccable customer experience can be a little daunting. So, the first thing you do is type in Google – Best customer feedback software. You get a bunch of options as a result, and you start going through...
In this blog, we will go through the important aspects of a lead generation tool and provide you with a comprehensive list of some of the best lead generation tools in the market. We have compiled a detailed list of tools with their features and pricing to make it easier to compare them and choose the right one for your business.