How to Use Qualaroo to Build Your Hypothesis for an A/B Test

Qualaroo allows you to discover the voice of your customers. You can embed personalized surveys at the desired web pages and target specific audience segments to collect valuable information about their experience.

It lets you understand what is stopping the visitors from completing the actions on the website. You can collect data about different scenarios for A/B testing as mentioned below:

Deploy surveys on high performing landing pages to find out how and why the users visit them and know about their experience.

Examples of survey questions to ask:

• How would you rate your overall experience on our site today?
• Was this article useful? (Yes/No)
• What were the search terms you used to find our site?
• What did you come to this site to do today?
• What were you hoping to find on this page?
• What were you looking for?
• What were you hoping to find on this page?
• Does this page meet your expectations?
• What topics would you like to see us write about next?
• What other products would you like to see us offer?
• Did this article answer your question?
• What other information would you like to see on this page?
• What is your biggest challenge or problem in finding the right product?

Using personalized survey Nudges™ in Qualaroo, you can uncover bugs, navigation issues, missing content, reasons behind page abandonment, and find out what works and what doesn’t for your visitors.

Examples of survey questions to ask:

• Is our pricing clear?
• What could we do to make this site more useful?
• On this page, it seems like I should be able to...
• Is there anything on this site that doesn't work the way you expected it to?
• How easy was it to find the information you were looking for? (1-5 scale)
• Have feedback or an idea? Leave it here!
• What other information would you like to see on this page?
• Does this page contain the information you were looking for?

Collect visitor feedback to understand issues with the CTAs, forms, etc.

Examples of survey questions to ask:

• What nearly stopped you from creating an account today?
• What's preventing you from starting a trial?
• What nearly stopped you from signing up today?
• What's preventing you from signing up?
• Is there anything preventing you from purchasing at this point?
• What would change your mind about signing up for an account?
• What's preventing you from starting a trial?

Find out the reasons behind shopping-cart abandonment and get an idea about visitors’ purchase preferences to improve the checkout process.

Examples of survey questions to ask:

• What’s the biggest influence on your purchasing decision?
• What persuaded you to purchase from us?
• Please list the top three things that persuaded you to use us rather than a competitor.
• What convinced you to pay for this service?
• What persuaded you to start a trial?
• What convinced you to sign up for a trial?
• Do you have any questions before you complete your purchase?
• What was your biggest fear or concern about purchasing from us?
• Which other options did you consider before choosing [product name]?
• Please list the top three things that persuaded you to use us rather than a competitor.
• What’s the one thing we are missing in the product?
• What did you like most about the product?
• You did not make the purchase today. Can you tell us why not?

Bonus Read: The Best Website Survey Questions To Ask (with examples)

If done the right way, A/B testing can save your resources and time during the UX design and optimization process. It can help you figure out what your visitors want and remove the unnecessary hurdles preventing them from taking the next step towards the conversion funnel.

Start building a testing strategy for your business today to optimize your website so you can create a customer-centric experience and increase conversions. Start testing small and obvious elements such as headlines. If your tests produce successful results, move on to the next optimization goal. If the initial tests fail, then analyze the data to find the mistakes, correct them and rerun the test.