What Questions Should I Ask on a Website Survey?

If you have accurate information, it will save you time and effort in locating issues, coming up with new ideas, optimizing the website, and implementing new features to grow your business. We’ve put together the ultimate list of questions you can choose from to create targeted website surveys.

Remember, The right questions will fetch the correct information.

• "What could we do to make this site more useful?"
• "On this page, it seems like I should be able to…"
• "Were you able to find the information you were looking for?"
• "What is your biggest challenge or problem in finding the right product?"
• “Were instructions and information provided clear and easy to understand?”
• “Did you find the navigation menu intuitive and easy to understand?”

Here’s another useful read: A Complete Usability Testing Guide - Methods, Questions & More

• "How likely is it that you will recommend our company to a friend or colleague?"
• "How would you rate our service on a scale of 1 – 10?"
• "How would you rate your overall experience on our site today?"
• “On a scale of 0-10, how likely are you to recommend our [product/website] to a friend or colleague?”

Tip: NPS surveys are always great to have running on your site to gauge customer satisfaction compared to others in your industry. However, keep in mind that the most important way you can use the results is by doing your own benchmarking. If you are continually improving your own NPS, you're likely to improve your customer satisfaction, growth, and revenue.

• "Name one important product feature that persuaded you to purchase the product?"
• "What other products would you like to see us offer?"
• "What's the next feature or functionality we should build?"
• "What's one feature we can add that would make our product indispensable for you?"
• "Of these four options, what's the next thing you think we should build?"
• "How often do you use this feature?"
• "How would you feel if we discontinued this feature?"
• "What's the next feature we should build?"
• "How disappointed would you be if you could no longer use [Product/feature name?]"

Tip: Asking more pointed questions results in more precise, more actionable data. These website feedback questions are written generically, but we recommend tailoring these questions to tie into your product or service.

• "Which other options did you consider before choosing our [Product name]?"
• "Which of our competitors, both online and offline, did you consider before choosing our [Product name]?"

Tip: Often, we think we know our competitors, but the answer to this question can be surprisingly insightful in understanding the customer's actual pain point.

• "What other information would you like to see on this page?"
• "Does this page contain the information you were looking for?"
• "What topics would you like to see us write about next?"
• "Was this help section useful?"
• "Did this article answer your question?"

Tip: Website evaluation surveys are great for refining the page content to make it more immersive and helpful. The more engaging your page is, the higher are chances of conversions.

• "Describe yourself in one sentence."
• "What is your name?"
• "What is your age?"
• "Which device do you usually use to shop with us?"
• "What did you come to this site to do today?"
• "What convinced you to pay for this service?"
• "What's the biggest influence on your purchasing decision?"
• "What persuaded you to purchase from us?"
• "Please list the top three things that persuaded you to use us rather than a competitor."

• "Do you have any questions before completing your purchase?"
• "What nearly stopped you from creating an account today?"
• "Is there anything preventing you from purchasing at this point?"
• "Is there anything preventing you from completing your purchase?"
• "Was there anything about this checkout process that we should improve?"
• "What was your biggest fear or concern about purchasing from us?"
• "If you did not make a purchase today, can you tell us why not?"
• "What would've convinced you to complete the purchase of the item(s) in your cart?"

Bonus Read: How to Create A Landing Page That Converts

• What problems were you able to solve with the [product name]?
• Where did the product lack the most?
• How satisfied are you with the products and services?
• What do you like the most about the [product name]?
• What do you dislike the most about the [product name]
• Why did you choose this alternative over [product name]?
• How can we improve our customer service?

• "Did this page meet your expectations?"
• "What's preventing you from signing up?"
• "Is our pricing clear?"
• "What's preventing you from starting a trial?"
• "What nearly stopped you from signing up today?"
• "How did you find our site?"
• "What were the search terms you used to find our site?"
• "What would change your mind about signing up for an account?"
• "What is the primary reason why you're canceling your account?"
• "What was your biggest challenge, frustration, or problem in finding the [Product name] online?"
• "What were you hoping to find on this page?"
• "What were you looking for?"
• "What caught your attention about this site in your search results?"
• "What persuaded you to start a trial?"
• "What convinced you to sign up for a trial?"

Tip: Visitors who are engaged with your service tend to be more willing to share their thoughts. Put the survey immediately after the purchase flow to maximize the response rate. Qualaroo's in-context surveys achieve a 10-30% response rate due to their immediate placement in the user experience.

You can check out our dedicated blog on survey questions to ask on your website.