>
Due to their portability and advances in mobile technology, mobile devices have become the first choice of internet usage for people, especially millennials and generation Z.
Today, over 52% of internet traffic corresponds to mobile devices. What's more, approximately 90% of the time on mobile is spent on apps. This growing trend makes it critical for businesses to build a feedback-based mobile app optimization strategy in place.
In-app surveys make it possible to create a continuous feedback loop for your business. Mobile app surveys work exactly like website surveys. You can embed them on the desired pages in the app to gather user feedback and information.
Mobile app surveys can serve a variety of purposes, such as collecting product feedback, generating new leads, asking for CSAT ratings, accumulating NPS scores, finding appeal for new features, and more.
Let’s see some of the use cases for implementing different types of mobile in-app surveys.
Quick Tip: You can break each row of the matrix questions into individual questions for better legibility as per requirements.
Product feedback surveys pose questions regarding the usability, ease-of-use, and overall experience with your product. They let you collect insights about your products so you can make the necessary adjustments to improve them.
Pro Tip: The best practice to use in-app product feedback surveys is to target verified customers based on their recent purchases using appropriate targeting options.
a. Overall, how satisfied are you with our product and services?
Please tell us what are the aspects that you like the most?
Please specify the reason?
b. Please rate the following aspects of our products or services:
c. How well did our products meet your expectations?
d. Please rate the following areas of our service as per your experience.
e. Do you have any additional comments/suggestions for us:
a. What feature would you like to see in the app?
b. Which feature do you think will help to improve the app experience for you?
a. Please read this brief description of [the feature]: [A brief description of the feature]
Please explain why you are excited about [this feature]
Please explain why you aren't excited about [this feature]
b. How does the app run after the update?
c. Have you seen any app with a similar feature?
d. Would the implementation of [this feature] increase the usability of the [App name]?
e. How would you rate this new feature?
f. How likely are you to recommend [app name] to your friends and colleagues after the implementation of [feature name]?
g. Please let us know how we can further improve this feature?
a. What is the likelihood that you would recommend [company or product or app] to a friend or colleague?
b. (For responses between 0-6) What is the reason for your answer?
c. (For responses between 9-10) Please tell us what are the aspects that you like the most?
a. Please rate the following aspects of our app based on their importance to you.
b. What is the most important value our app offers to you?
c. What are the following features that you like the most about the app?
d. How often do you use this feature?
e. Which of the following features do you use least?
f. How well does the app meet your needs?
g. What goals are we helping you achieve?
h. Overall, how satisfied are you with the app?
i. What is the likelihood that you would recommend [company or product or app] to a friend or colleague?
j. How can we improve our app further?
a. What prompted you to use the mobile app today?
b. Did you find what you were looking for?
If yes, What were your goals for the visit today?
If No, What prevented you from doing what you came to do?
c. What feature did you expect but not find?
d. What are your main reasons for leaving?
e. Overall, how satisfied were you with the app?
f. What could we do to make this app more useful?
a. How could we make [this app] easier to use?
b. What problems did you encounter while using our app?
c. How would you rate the level of difficulty when using this app?
d. What was the most difficult thing about this app?
e. What do you like least about this [app]?