Recent Articles

How To Measure Customer Satisfaction In Context

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services. Social media channels such as...
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The Ultimate Guide to SEO for UX Designers

Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.
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A Beginner’s Guide to Guerrilla User Research

Bringing Tried and True Strategies to your Most Challenging Research Questions  Long associated with a form of warfare, the term guerrilla is borrowed from the Spanish language and describes both a group of armed civilians and highly strategic, unconventional forms of militant combat.  When describing guerrilla user research in her book, UX Strategy: How to...
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How to Capture in-App User Feedback to Enhance User Experience

If you’ve ever thought about why or how you should collect in-app feedback from your audience, you’re at the right place. User feedback can be great for getting an overview of your products from a fresh perspective to uncover problem areas and get new ideas. Also, when it comes to collecting feedback within your mobile...
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