Shivani Dubey, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Shivani Dubey

Last modified: August 13, 2024

Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel customer experience means seamless unified interactions across various channels. With the ever-growing customer touchpoints, the difference between offline and online interactions is getting smaller. More channels mean more accessible options, but it also presents a new challenge – the need to connect them. That’s what is called an omnichannel experience. With such an interconnected...

Last modified: June 28, 2024

Gauge & Improve Product Experience – Tips, Strategies, & Examples

Creating a customer-centric product relies on listening to what customers have to say about it. It’s an iterative process that involves mapping how people use the product at different stages of its lifecycle and using the data to improve it, a.k.a. gauging the product experience. In an agile and rapidly growing competitive environment, product experience...

Last modified: August 8, 2024

Customer Segmentation Analysis: Types, Examples, & Methods

"The major reason for practicing segmentation is that a market is heterogeneous. To be a valid market segment, it must be measurable, substantial, accessible, differentiable, and actionable." - Philip Kotler, Marketing Author, Consultant The need for customer segmentation research arises from a simple fact – No two customers are alike. With highly competitive markets, customer...

Last modified: August 22, 2024

How to Collect Unbiased Feedback [Guide + Top 10 Anonymous Feedback Tools]

“The best solicited feedback is confidential feedback. It’s good because nobody gets embarrassed or defensive.“ – Marshall Goldsmith Honest feedback is a cornerstone of growth – be it for businesses or individuals. Where voicing the truth may feel uncomfortable or can have unwanted consequences, anonymous surveys provide a safe haven. They encourage candid responses and...

Last modified: August 22, 2024

E-commerce Customer Feedback: Your Business’ Competitive Advantage

E-commerce customer feedback has certainly become a part of almost all businesses operating online and for good reasons. Still, only a few are saved from the limited perception of how the feedback data can be used to benefit them in different ways. You can add and improve products, but that’s just the beginning. If you...

Last modified: August 22, 2024

Survey Abandonment Guide: Causes, Impact & Solutions

As tough as it is to get someone to take your survey, keeping their interest to its completion is a whole other ballgame. To avoid survey abandonment, you need to get several things right, including steering clear of your audience’s various turnoffs. For example, asking tediously long or irrelevant questions in your survey may make...

Last modified: August 8, 2024

Customer Delight: Create WOW Moments Across the Customer Journey

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...

Last modified: May 30, 2024

Sentiment Analysis: Guide to Understanding Customer Emotions

Wouldn’t it be great to have a magic spell that tells you the emotions of others? We’re no Houdini, but we sure know the trick for this. Ready? Woosh!…enter Sentiment Analysis. Creating an unforgettable customer experience and understanding customers’ sentiments go hand in hand. If you know how customers feel about your brand, products, and...

Last modified: August 26, 2024

Customer Loyalty Guide – How to Measure & Improve it

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business. But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind. Well, that’s just the beginning. “The true source of loyalty is to create benefits for...

Last modified: May 30, 2024

Market Segmentation – Types, Benefits, Mistakes & Examples

Market segmentation is the art of finding and targeting the right audience for your business. And in this article, we’ll make a case for why it’s a critical part of hyper-targeted marketing and personalization processes. If you are funneling thousands of dollars into your marketing campaigns, isn’t it fair to know that the messaging is...