Make the Switch: 7 Best InMoment Alternatives for 2024

Inmoment offers tools for capturing customer insights and improving the overall customer experience.

However, if you’re searching for a better InMoment alternative that offers a unique blend of actionable feedback and advanced analytics, you’ve landed in the right spot.

The digital landscape is brimming with InMoment competitors that promise to deliver actionable customer insights. 

It’s finding the one that aligns seamlessly with your business goals and existing processes that’s overwhelming.

That’s where this guide comes in. Dive in as I unveil the top 7 Inmoment alternatives for 2024, simplifying your decision-making journey.

Top 7 Inmoment Alternatives

To find the best InMoment alternatives, I carefully considered criteria such as features, pricing, integration capabilities, user reviews, popularity, and peer recommendations. 

These factors allowed me to evaluate the overall performance, effectiveness, and customer satisfaction of each alternative.

Qualaroo: Best for Contextual Customer Insights

I’ll start with Qualaroo (I am currently using it). This in-context survey tool stood out for me. It lets you capture insights in real-time on your website, mobile app, product, and prototype and helps you understand the ‘why’ behind user actions and behavior. 

One of the things I love about this InMoment alternative is its ability to ask users questions while they’re actively engaging with my website or app, providing real-time insights. 

I like its diverse feedback collection from my website and Android and iOS app users. It worked seamlessly both on my apps and website.

I also like its advanced targeting features that ensure my popups reach the right audience at the perfect moment, which is crucial in capturing genuine, actionable feedback. Also, designing and branding surveys that align with my brand is easy with Qualaroo.

What you’ll like:

• 100+ templates and an easy-to-use interface.
• Track multiple metrics and user behavior with surveys like NPS, Exit Intent, CES, CSAT, and more.
• Advanced analytics, such as sentiment analysis, offer deep insights into user behavior and emotions.
• Seamless integrations with over 700 renowned sales and marketing tools like HubSpot and MailChimp.
• Advanced reporting with multiple filters for detailed data analysis.
• Clone your on-site and in-app surveys to simplify survey creation.
• Create surveys in 70+ languages and collect feedback from a global audience.
• Calculates NPS automatically and displays the score on the dashboard.

What you won’t like:

• I feel they can introduce more industry-specific templates.
• The detailed editing menu might be overwhelming for newcomers.

Pricing: Starts at $69/month. Unlimited nudges and responses for 1 domain. 15-day free trial available.

Qualtrics – Best for Experience Management

Next on my list of InMoment alternatives is Qualtrics. What I found interesting in Qualtrics is its Experience Management (XM) platform. It’s not just about collecting feedback; it’s about understanding the entire experience – something I appreciated in Qualaroo, too. 

The first time I logged into Qualtrics, I was struck by its user-friendly interface. It’s designed in a way that even those new to feedback management can navigate with ease. 

The range of tools available, from advanced analytics to customizable survey designs, made it clear that this was a platform built for depth.

One of the features I particularly appreciate is the ability to integrate feedback across different departments. 

Whether it’s understanding customer pain points, gauging employee satisfaction, or measuring brand perception, Qualtrics offers a holistic view. This interconnected feedback system has been invaluable in shaping strategies and making informed decisions.

Also, whether you’re a small business or a large enterprise, this InMoment competitor scales to fit your needs.

What you’ll like:

• Utilize 30 diverse graphs for survey data visualization.
• Streamlined certification and compliance procedures.
• Predictive intelligence for in-depth data report analysis.
• Engage customers through interactive multimedia content for an enhanced customer journey.
• Seamlessly integrate Qualtrics with other business tools like Canvs, Thematic, Segment, etc., to enhance your insights and actions.

What you won’t like:

• The platform can be overwhelming for beginners due to its extensive features.
• Pricing can be on the higher side for smaller businesses.
• Initial setup is time-consuming.

Pricing: Plans start at $1,500/year (estimated pricing). Visit Qualtrics for a custom quote.

Also Read: 11 Best Qualtrics Alternatives & Competitors

SurveyMonkey – Best for Quick and Easy Surveys

SurveyMonkey has consistently been my go-to for occasional survey needs. Its reputation for simplicity and ease of use isn’t just hearsay; it’s genuinely user-friendly. 

Whether I’ve needed to gather feedback from customers, dive into market research, or understand the pulse of my employees, this InMoment alternative has been an invaluable asset.

I feel SurveyMonkey’s user interface is clean and straightforward, making it easy for even beginners to craft comprehensive surveys. 

And with a number of question types at my disposal, from multiple-choice to open-ended queries, I’ve always been able to tailor my surveys to capture the exact insights I’m after.

One of the standout features for me has been the platform’s integration capabilities. I’ve seamlessly connected SurveyMonkey with other tools I use, like Tableau and Microsoft Power BI, streamlining data collection and analysis.

The customizable templates are a boon. Whether I’m in a rush and need to use a predesigned template or have the time to craft something unique to my brand, SurveyMonkey offers the flexibility I need.

What you’ll like:

• Diverse question types, such as multiple-choice, rating scales, and open-ended queries.
• A broad selection of predesigned templates for fast and easy survey creation.
• Instant insights through real-time analytics on a user-friendly dashboard.
• Convenient data export choices in PDF, Excel, or CSV formats for analysis and reporting.
• Versatile survey distribution methods, including email invitations, social media sharing, and website embedding.

What you won’t like:

• Premium subscription is essential to unlock the platform’s full potential.
• In the free version, customization options may feel somewhat limited.

Pricing: Starts at $25/ user/month. 50,000 responses per year.

Also Read: 15 Best SurveyMonkey Alternatives

GetFeedback – Best for Omni-Channel Feedback Options

Another survey tool that I have used and liked is GetFeedback. It streamlines the challenging process of monitoring NPS, CES, CSAT, digital experiences, and purchase experiences.

It has impressed me with its robust design interface and enabled me to create stunning, simple feedback surveys that capture customers’ and prospects’ voice.

Its strength lies in its capacity to decode intricate customer behaviors and patterns, positioning it as an exceptional option for companies seeking to elevate their customer experience.

During my brief trial, I was impressed by its seamless feedback collection from various channels like email, SMS, web, and mobile.

One of the key features that sets GetFeedback apart from other survey tools is its native connector to Salesforce. 

It allows me to automate the survey process and sync the data with my CRM system. I can also use triggers and workflows to send personalized surveys based on customer actions and feedback.

What you’ll like:

• Comprehensive dashboard providing holistic feedback insights through feedback analysis reports.
• Feedback management with adaptable surveys, reporting, and analysis.
• Utilize predictive analysis features for data-driven decision-making.
• Mobile survey support and multi-channel communication capabilities.
• Multiple types of surveys to gather feedback. 
• Customizable survey themes and branding.

What you won’t like:

• Does not fully integrate with some other applications that users may use, such as Mailchimp, Zapier, or Google Analytics.
• Offers limited functionality and features for more advanced survey needs, such as logic branching, data analysis, or reporting.

Pricing: Starts at $50/month (Estimated pricing). Visit GetFeedback for a custom quote.

Alida – Best for Community-Centric Customer Experience

Alida stood out with its community-driven Total Experience Management (TXM) feature and the depth of insights it offers. With Alida, you can tap into a community of engaged customers, gathering genuine feedback that’s crucial for my business strategies.

During a product launch, I utilized Alida to gather pre-launch feedback. The platform didn’t just provide numbers; it gave me narratives, stories, and experiences from my customers, leading to last-minute tweaks that significantly improved the product reception.

I also liked the Visualization Assistant feature to interpret the data for actionable insights and the automated smart tile suggestions to create and update dashboards.

What you’ll like:

• Deliver conversational surveys via SMS to uncover insights from different segments and demographics.
• Event-triggered surveys to gather contextual input by responding to specific occurrences.
• Pulse surveys tied to campaigns assess feelings or consciousness on a spontaneous schedule.
• Data visualization tools to manage raw data in streamlined, visually appealing dashboards.
• Digital Intercept questionnaires acquire immediate feedback from within any online platform or digital offering.
• Customer voices and expressions are captured through video surveys, which are then analyzed to identify sentiment and prevalent themes.

What you won’t like:

• Like InMoment’s pricing, Al also doesn’t have transparent pricing.
• Complex to use for some users.
• Limited customization options.

Pricing: Please visit Alida for a custom quote.

Zenloop – Best for Multi-Channel Feedback Collection

A peer recommended Zenloop, and it proved to be a transformative tool. Its multi-channel approach streamlines reaching out to customers across various platforms, yielding valuable insights.

The KPI-focused design enhanced their understanding of the customer journey, allowing data-driven improvements. Surprisingly, they were able to create and launch surveys effortlessly, even without technical know-how.

One remarkable aspect of this InMoment alternative is its ability to connect with customers at the right moments, leading to higher response rates and more dependable feedback, which is crucial for their business.

What you’ll like:

• Multi-channel surveys allow businesses to reach their customers wherever they are.
• CX Action Management that turns feedback insights into workflows.
• A focus on collecting reliable and actionable feedback.
• The ability to design and launch surveys across various channels.
• Automated text and sentiment analysis by grouping survey types to track customer comments and associated sentiments.

What you won’t like:

• Lack of advanced reporting features.
• Limited customization options restrict the ability to streamline the survey’s aesthetics with the brand’s image.

Pricing: Starts at $320/month / 5,000 responses per month and basic features.

QuestionPro – Best for Enterprise-Level Feedback Collection

QuestionPro is designed with enterprises in mind, offering a platform that seamlessly integrates with a wide range of enterprise systems. With a focus on delivering fast and reliable customer feedback at scale, it’s a tool for businesses that prioritize actionable insights. 

With QuestionPro, you can access a wide range of question types, templates, logic, integrations, and analytics to get the most out of your research.

What I love about QuestionPro is its ease of use and flexibility. I can customize every aspect of my survey, from the design to the distribution, and choose from various options to collect data online or offline. 

For example, when I wanted to measure customer satisfaction, QuestionPro’s platform allowed me to create a survey with NPS+ and sentiment analysis and send it via email, SMS, or web link, which made it extremely easy to share and gather feedback.

What you’ll like:

• Utilize a customer journey mapping tool for pinpointing areas requiring improvement.
• Share real-time dashboards to speed up data analysis and collaboration.
• Customize your dashboards to generate reports tailored to your specific requirements.
• Employ sentiment analysis to grasp the emotions underlying customer feedback.
• Implement NPS survey questions to uncover critical issues that need addressing.
• Multi-language support for reaching a wide audience.
• Provides robust security and compliance features, such as GDPR, ISO 27001, and HIPAA.

What you won’t like:

• It can be relatively pricey for small businesses and startups, especially for premium plans with advanced features.
• Some issues with spam limits, email formatting, and media handling.
• It can run slowly at times, making it difficult to view and analyze the data.

Pricing: Paid plans start at $99 per user per month.

Which Is the Best InMoment Alternative?

If you’d like me to further narrow down the list for you, I’ll share my top 3 InMoment alternatives.

Option A: Qualaroo

Qualaroo is a perfect InMoment competitor for checking the pulse of your customers systematically and gathering qualitative and quantitative data from customer feedback. You can use conditional logic to target the right audience at the right place in their journey and at the right time to get precise insights.

Its advanced targeting allows you to trigger surveys based on user behavior and activity on the website and mobile app so you can gather real-time, contextual insights.

Option B: SurveyMonkey

SurveyMonkey is another viable InMoment alternative you can consider if you are a casual surveyor and would like to get started quickly with predesigned templates. However, you’ll find that the tool above offers better customization.

Option C: GetFeedback

GetFeedback should be your pick if you are looking for a tool that offers native integration with Salesforce (Qualaroo does that, too). Like the other two options, this tool also offers plenty of features like a comprehensive dashboard and feedback management.

The best way to find out which InMoment competitor is right for you is to try them out yourself and compare their features and pricing. You can start by visiting their websites and signing up for free trials or demos.

But if you ask me, I’d suggest Qualaroo. I love its simplistic approach to surveys and how it makes complex processes like advanced targeting easy to implement.