10 Best Free Online Survey Makers in 2024

I know how important it is to collect feedback from customers and users. 

Online surveys are one of the most effective ways to do that, but they can also be expensive and time-consuming to create and manage. 

That’s why I have tried many paid and free survey makers throughout my career, and I want to share my experience with the top free online survey makers in 2024. 

These tools are easy to use, offer a variety of features, and can help you create engaging and insightful surveys without breaking your bank.

Here are the 10 best free online survey makers in 2024 that you should try.

Which Free Online Survey Maker Should You Choose?

Before exploring the full list, here are my top picks that I loved using. 

Option A: Qualaroo

Qualaroo shines in advanced user targeting options. Its powerful targeting and segmentation features enhance survey effectiveness, and allows me to customize survey flows. What I love most about Qualaroo is the ability to target specific users based on their location and behavior. 

Option B: HubSpot

HubSpot excels in streamlining survey data in CRM. The survey functionality easily integrates with HubSpot and other CRMs for seamless audience segmentation, follow-up, and campaign personalization. It also comes with drag-and-drop editor and diverse question types that let you customize surveys to your specific needs

Option C: SurveyMonkey

SurveyMonkey is a versatile tool for AI powered survey creation. It boasts over 100 templates, thousands of questions, integrations with popular apps, and advanced features like logic, branching, data analysis, and collaboration.

For me, Qualaroo stands out for its ability to uncover contextual user insights that guide my decisions. Its comprehensive features and user-centric approach make it an invaluable asset for any organization.

Read More : 16 Best Online Survey Tools & Software for 2024 (Free + Paid)

List of the Best Free Online Survey Makers 

To make this list of the best survey tools for free, I did not just rely on my own experience. I also took recommendations from other experts, asked my peers for their opinions, and read reviews from various trusted sources. 

1. Qualaroo – Best for User & Customer Feedback Surveys via Website or App

I know how important it is to understand your users and their needs. 

That’s why I use Qualaroo, a user research and customer feedback software that lets me survey my visitors on my website or app. 

Qualaroo has the best-advanced user targeting options I’ve tried in a while. I can see my visitors based on where they come from, what they do, and how often they visit. 

The ability to engage users in real-time and receive high-quality, contextual feedback is a game-changer.

I really appreciate the question branching feature that ensures I ask the right questions to the right users. The advanced audience segmentation and triggers add an extra layer of precision to my feedback collection process. For instance, I can set up email alerts to notify me when responses come in. 

I have tried many web survey tools for free throughout my career, but Qualaroo is the one that gives me the most value and insights. 

Check out this video to learn more about Qualaroo.

What You Will Like

• Flexible survey design options, including various templates and customization options.
• Sentiment Analysis feature that analyzes feedback automatically, making it easier to make sense of lengthy feedback and comments.
• Offers survey logic flexibility, allowing for customized survey question flow with skip logic, conditional questions, etc.
• Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
• Offers response tracking, coordinating individual responses with demographic information about the respondent.
• Provides delightful templates for surveys.

What You May Not Like

• A consolidated report for a survey in multiple languages would make reporting and analysis more comprehensive.
• The drag-and-drop question functionality would go well with its easy-to-use survey editor.

Pricing: A forever free plan for startups and small businesses with all premium features. Paid starts at $19.99/month.

2. ProProfs Survey Maker – Best for Building NPS Surveys 

Another tool I would like to add to this list of the top free online survey makers is ProProfs Survey Maker. It simplifies the process of crafting engaging NPS surveys by providing ready-made templates that can be easily customized with your branding, colors, and images. 

The tool allows you to incorporate branching logic in your surveys, enabling a more nuanced understanding of respondent insights.

What sets ProProfs Survey Maker apart is its versatility in survey distribution. Whether through email, social media, your website, or in-app, the tool offers a range of options to reach your audience effectively. 

What You Will Like

• Has a drag-and-drop interface that makes it easy to create surveys without any coding experience.
• Supports a variety of question types, including multiple-choice, open-ended, Likert scale, and matrix questions.
• Has a library of templates that you can use to create surveys for a variety of purposes.
• Schedule surveys at regular intervals to automate feedback collection.
• A comprehensive dashboard to showcase the NPS score.
• Export data in Excel, PDF, or CSV format.

What You May Not Like

• The overall level of customization is somewhat limited compared to some other survey platforms.
• The basic plan is limited to just one administrator.

Pricing: Free plan with 50 responses and 20+ question types. Starts at $9.99/month.

3. HubSpot  – Best for Streamlining Survey Data in CRM

HubSpot is an excellent option if you’re seeking a cost-effective survey tool to gauge and enhance customer satisfaction. Aside from being a robust CRM platform, HubSpot also excels at crafting and distributing custom feedback surveys. 

A key advantage of HubSpot lies in its ability to automatically transfer customer data directly into your CRM. This integration facilitates effortless audience segmentation, follow-up, and personalization of marketing campaigns. 

Plus, HubSpot’s drag-and-drop editor and diverse question types empower you to customize surveys to your specific needs.

What You Will Like

• Multiple question types, including star ratings, multiple choice, and text fields, catering to various feedback needs.
• Equips you with quantitative and qualitative feedback analysis tools, such as reporting and dashboard features and individual survey responses.
• Choose from customizable survey templates to streamline the survey creation process.
• Embed surveys on their website or share via emails to gather feedback from different channels.
• Scales with your business accommodating increasing survey volume and growing customer bases.

What You May Not Like 

• The survey design and questions have limited customization options, and the templates are hard to modify.
• Does not offer A/B testing on lower packages, so you cannot compare the performance of different survey versions.

Pricing: Free plan is limited to 100 custom surveys per account. Starts at $45/month.

4. SurveyMonkey – Best for AI-Powered Survey Creation

I frequently rely on surveys to gather valuable customer and user feedback. However, formulating well-structured survey questions can be a demanding and time-consuming task. 

This is why I was eager to explore SurveyMonkey’s innovative feature, Build with AI.

Build with AI generates surveys based on simple descriptions. I simply provided a brief overview of the information I sought, and the tool promptly crafted a survey tailored to my needs. 

The tool integrated with other services, such as email, social media, and analytics, enabling me to gather feedback from diverse channels and understand the customer experience. The option to customize the generated survey and incorporate additional question types further enhanced its versatility.

What You Will Like

• An extensive question library spanning various topics and industries.
• The mobile app facilitates real-time monitoring of survey progress, providing instant access to results and notifications.
• Integrates with diverse tools like Salesforce, Hubspot, Marketo, etc.

What You May Not Like

• It doesn’t offer the display logic feature.
• The survey design and customization options are somewhat restrictive, with templates proving challenging to modify.

Pricing: The free plan is limited to 10 questions per survey. Starts at $31/month.

5. Lucky Orange – Best for Pre-Built Optimizable Segments 

Have you ever wondered what your website visitors think of your products, services, or content? Do you want to know how to improve their experience and satisfaction? 

If so, you should try Lucky Orange, one of the best free software for surveys. Lucky Orange surveys let you create and analyze surveys on your website in minutes. 

One of Lucky Orange’s unique features is its Optimizable Segments, which allow users to easily identify and analyze specific visitor segments based on predetermined criteria. 

You can customize these segments to target specific user groups, such as frustrated, confused, or engaged visitors. By analyzing these segments, I was able to identify patterns in user behavior, pinpoint areas for improvement, and take targeted actions to enhance the user experience.

What You Will Like

• The free plan allows you to track up to 3 websites and 100 monthly recordings per month.
• Integrates with other tools like Google Analytics, BigCommerce, Hubspot, etc., to collect feedback from different sources and platforms. 
• Provides real-time notifications on lead behaviors, such as website visits, email opens, session recording, dynamic heatmaps, and form submissions.

What You May Not Like

• Does not support display logic, which means that you cannot show or hide questions based on previous answers.
• The survey design and customization options are limited.

Pricing: The free plan is limited to 100 sessions/month. 30 day data storage

Starts at $32/month. 

6. Delighted – Best for Tailored Survey Flow 

If you’re looking for a fast and easy way to create surveys that get results, you’ll love Delighted. 

This is another free online survey maker that lets you design and launch surveys in minutes and get feedback up to twice as fast as other tools.

You can create a smooth survey experience with the tailored question flow feature, which adapts the questions based on the previous answers. This way, you can avoid bias and get more accurate feedback.

But that’s not all. 

Delighted also makes it easy to share your surveys with your audience, whether it’s through email, web, SMS, or social media. You can collaborate with your team, access your surveys on any device, and get stunning reports that show you the key insights. 

What You Will Like 

• Delighted is easy to use, affordable, and effective.
• Choose from different question types, use ready-made templates, and customize your surveys with your branding.
• Uses the Net Promoter System to measure the customer journey and considers aspects of the customer feedback process.
• Integrate Delighted with tools like Slack and Webhooks to automate your workflows.

What You May Not Like 

• Limited integration options. 
• Has some filters that disappear or are limited when using the integration with Shopify.

Pricing: The free plan is limited to 50 responses/month and 1 user. Starts at $17/month. 

7. Survicate – Best for Email Surveys 

Are you looking for a way to measure customer satisfaction, loyalty, and retention with email surveys? Do you want high response rates, actionable insights, and seamless integrations with your existing tools? 

If yes, you need Survicate – the best free survey website for email surveys.

Survicate lets you create and send email surveys in minutes, not weeks. You can choose from various question types, such as single answer, smiley scale, NPS, rating, and more, and embed them in your email so customers can respond with just one click. 

You can also sync your survey data with your tools and trigger surveys based on customer behavior, such as purchase, subscription, event attendance, etc. 

What You Will Like 

• Has a sleek and customizable widget design that can fit any website or app.
• The tool supports various questions, including NPS, CSAT, CES, rating, smiley scale, and more.
• Can capture partial responses and target users based on their behavior and attributes.
• Run follow-up campaigns and set up marketing automation based on survey responses and customer feedback.

What You May Not Like 

• You may find the survey visuals inconsistent and unappealing.
• There is a delay between editing and launching a survey and its appearing on the website, making it difficult to test and change.

Pricing: The free plan is limited to 3 teammates and 25 survey responses/month. Starts at $53/month.

8. Sogolytics – Best for Smart Survey Distribution 

Sogolytics, a comprehensive online survey maker, empowers businesses to elevate their data collection game. With a user-friendly interface, it allows you to push boundaries and enhance response rates through various distribution channels. 

Engage your audience on their preferred platforms by sharing surveys through social media, email, SMS, QR codes, and more. The efficiency shines as it automates the distribution process, ensuring your survey remains active even in your absence.

The Distribution Dashboard offers insights beyond survey completion, allowing you to monitor who read emails, partially participated, and more. Features like the Email Bounce Report, unique participant keys, and Contact Manager contribute to data accuracy and efficient list management.

What You Will Like 

• Offers a variety of question types, including multiple-choice, Likert scale, open-ended, and matrix questions.
• Allows you to use logic and branching to create more personalized surveys.
• Survicate surveys are optimized for mobile devices.
• Customize invitations based on participant interests.
• Nurture connections through personalization.

What You May Not Like 

• The survey visuals can be inconsistent and visually unappealing. For example, NPS and cSAT questions might look completely different from each other, creating a disjointed visual experience. 
• There can be a delay between launching or editing a survey and it appearing on the website, which makes it difficult to test and change.

Pricing: The free plan is limited to 100 email invitations and 200 responses across all surveys per year. Starts at $25/month.

9. Typeform – Best for Conversational Surveys 

Typeform is a game-changer when it comes to creating forms and surveys. Unlike traditional forms, which are often lengthy and tedious, Typeform’s conversational approach makes them engaging and interactive, leading to higher completion rates and more valuable data.

With Typeform, you can ask questions one at a time, providing context and follow-up prompts as needed. This personalized approach makes respondents feel like they’re having a conversation with you rather than filling out a boring form.

Typeform also offers a variety of templates and customization options, so you can create surveys that perfectly fit your brand and target audience. Plus, it’s secure and compliant with data privacy regulations, making it a safe choice for businesses of all sizes.

What You Will Like

• Relatively easy to use, with a drag-and-drop interface.
• Allows users to create visually pleasing surveys with customizations, such as colors, fonts, images, videos, and logic jumps.
• Supports many question types, including rating scales, multiple choice, open-ended, etc.
• Offers numerous question options and sophisticated logic tools, allowing for personalized respondent experiences.
• Create visually appealing quizzes and surveys with customizations.

What You May Not Like

• Dependency on other tools, such as Google Sheets or Zapier, to get insights from the data collected.
• Can be slow or laggy when building long and complex forms.

Pricing: Free plan with only 10 responses/month. Starts at $25/month.

 10. Qualtrics – Best for Analysis and Reporting

I have used Qualtrics for several projects, and I think it is the best tool for analysis and reporting. This tool allowed me to create surveys with various question types, logic, and design options. It also integrates with many other platforms, such as Salesforce, Slack, and Tableau.

But the best part is its data and analysis module. It lets you view, filter, and export data in different formats. It also has powerful features, such as text analysis, cross-tabulation, and statistical testing. 

I can easily visualize my data with charts, graphs, and dashboards. And I can generate professional reports with customized templates and branding.

With this tool, you can get insights from your data and share them with your stakeholders.

What You Will Like

• Has a best-in-class Survey Flow screen that allows users to view and edit surveys in different modes and levels of detail.
• Supports carry-forward or masked answer choices, which enable you to customize the survey logic and display based on previous responses.
• Has a synchronized preview of mobile and desktop questionnaires, which helps users to optimize the survey design for different devices.
• Use Experience iD to segment, target, and personalize your interactions with your customers and employees.

What You May Not Like 

• Lacks the ability to maintain multiple shared reports that can include or exclude various data cuts.
• Has a steep learning curve, especially for advanced features and functionality.

Pricing: Free version available with limited premium features. Contact Qualtrics for a custom quote. 

Evaluation Criteria

Every product or tool featured in this article undergoes a comprehensive and unbiased evaluation process that ensures fair, insightful, and well-rounded reviews. This methodology is anchored in six key factors:

1. User Reviews and Ratings: Real-world user experiences, including ratings and feedback from reputable sources, provide a valuable grassroots perspective. This feedback is crucial for understanding overall customer satisfaction and identifying potential pain points.

2. Essential Features and Functionality: A product’s value is determined by its core features and overall functionality. An in-depth examination of these aspects meticulously assesses the practical usefulness and effectiveness of the tools.

3. Ease of Use: The user-friendliness of a product or service is thoroughly evaluated, with a focus on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.

4. Customer Support: The quality of customer support is scrutinized, considering its efficiency and responsiveness in addressing user needs throughout various phases, including setup, troubleshooting, and resolution of operational issues.

5. Value for Money: Value for money is assessed by carefully comparing the product’s quality, performance, and features. The goal is to help readers make informed decisions about whether the product is worth their investment.

6. Personal Experience and Expert Opinions: This aspect of the evaluation criteria draws upon insightful observations from the writer’s personal experience and the opinions of industry experts.

With these six guiding principles, I have curated a selection of the free survey makers that have personally impressed me or have been highly recommended by my peers. I hope this collection of reliable feedback software ends your search for the perfect solution. 

Frequently Asked Questions