15 Best Alchemer Alternatives for 2024

Looking for SurveyGizmo (now Alchemer) Alternatives? You’ve come to the right spot.

Because we have the most detailed guide you’ll find on the internet that lists the best SurveyGizmo competitors in one place.

Here’s what we have covered for each tool to help you make your decision based on your needs and requirements:

• Best aspects
• Features
• Pricing 
• Pros
• Cons
• Real-life use case on how the product solved a client’s problem

Like we said, insanely detailed!

Let’s start with the basics about what SurveyGizmo does. Then we’ll list its direct alternatives so you can compare them from the same page.

What is Alchemer (Formerly SurveyGizmo)?

SurveyGizmo, now merged with Alchemer, is ideal for market researchers and CX designers to collect customer feedback and channel it into their optimization and marketing strategies. You can easily create surveys, quizzes, online forms, payment forms, and more to implement a continuous feedback loop into your business.

Why Do You Need Alchemer Alternatives?

All in all, Alchemer (formerly SurveyGizmo) is an excellent customer feedback tool. So why would you need to look for other options? Because every business has its specific requirements, such as:

• More or less features

You may be looking for a particular set of features, which SurveyGizmo may not offer. For example, data downloads can be a little clunky with this tool. Also, its back-end hosting, skip-logic feature, allowed file size thresholds for uploads need improvement.

• Better analytics

Depending on the survey sample size, you may require different data analysis techniques in your feedback tool. For example, manual categorization is not optimal if you receive thousands of responses in a few weeks. In this case, it is better to look for SurveyGizmo alternatives that feature advanced techniques like sentiment analysis, text analytics, and more.

• Budget / Pricing

Pricing is a significant factor while purchasing something. It affects the product quality and the number of features you would get.

• Other integrated systems like help desk, live chat, or CRM

Last but not least, the integration stack for a tool can be a lifesaver for your survey campaigns. Suppose it offers integration with your workspace tools. In that case, you can set triggers to send surveys automatically and schedule regular data transfers to and from the feedback tool to your apps, eliminating manual work. When it comes to integrations, Alchemer’s systems definitely need improvement.

15 Best Alchemer Alternatives in 2024

Keeping multiple factors in mind, we have compiled our list of SurveyGizmo competitors in such a way that it covers each factor. We are sure you’ll find a tool that ticks all the options in your requirement checklist.

SurveyGizmo Alternative #1: Qualaroo

Qualaroo is a direct SurveyGizmo competitor based on in-built features and analysis techniques. You get a complete customer feedback platform to gather actionable insights from multiple channels and fuel your customer success strategies. Its proprietary Nudge™ technology makes the survey experience non-intrusive and highly personalized for users. And you also get an AI-based analytical engine to dig through the feedback in real-time.

Best for: Multi-channel survey deployment, design prototype testing, AI-based analytics

Suitable for: Small to large businesses

Integrations: Yes

What makes Qualaroo a suitable SurveyGizmo alternative?

• Design different survey types like CSAT, NPS, CES, and others. 
• Multi-channel survey deployment like website, app, SaaS product, email, link, social media, and more.
• Offers features like white-labeling, question branching, survey templates, 12+ question types, design customization, and 50+ language translations.
• Add a feedback Nudge™ to gather unsolicited feedback from the visitors.
• Use advanced targeting options to target customers’ actions and behavior. 
• Supports AI-based sentiment analysis and word cloud engines to analyze free-text responses in real-time.
• Provides real-time NPS charts and graphs to track your scores over time.
• In-depth reporting section to study the feedback and track your survey campaign performance.
• Use advanced filters like location, device, operating system, and more to create custom reports. 
• Supports integration with tools like Zendesk, Google Analytics, and more.

Pros:

• Collect and analyze data from multiple channels using one tool.
• One of the best tools for NPS tracking and benchmarking.
• Supports design prototype testing where you can embed the surveys in your design templates like Adobe XD and collect feedback.

Cons:

• Needs a better reporting UI to make it more user-friendly.
• Needs more export options and filters.

Price

Starts from $69 per month.

Real-Life Use Case

Lalamove, a growing logistics company, focuses on customer insights to collect user preference data and understand their issues. The team uses Qualaroo surveys to know how satisfied customers are with product features and what can be done to make it better.

It also provides data on the most effective customer acquisition channels. Qualaroo insights have helped the company achieve an impressive growth rate of 20-30% across 110 cities.

Related Read:

SurveyGizmo Alternative #2: ProProfs Survey Maker

ProProfs Survey Maker is tailor-made to create a constant feedback loop and maximize the response rate on your survey campaigns. The platform provides multiple methods to collect targeted feedback like surveys, web forms, feedback sidebar, quizzes, and more. And the best part is the added features do not add complexity to the product usage. 

Best for: Surveys, polls, scored surveys, quizzes, sidebar form, and web forms

Suitable for: Small to big enterprises

Integrations: Yes

Here’s why Survey Maker makes the list of SurveyGizmo alternatives:

• Drag-&-drop survey builder to design engaging surveys, polls, and quizzes.
• Provides 100+ templates, 15+ question types, visual questions, scorecards, skip logic, and more.
• Share surveys via website embed, pop-ups, mail, social media, link, and other channels to maximize the response rate.
• Collect visitors’ contact information using interactive scored surveys and quizzes.
• Use the feedback sidebar to encourage unsolicited feedback.
• Features a detailed reporting section to track survey responses, survey scores, completion rates, and other details.
• Integrate with your workspace tools like Mailchimp and Salesforce.

Pros

• Massive library of 100+ ready-to-use templates and 100k questions.
• Ability to design scored surveys to maximize engagement.

Cons

• Needs more flexibility to customize the templates.

Price

Starts from $19 per month.

Real-life Use Case

Intel, one of the world’s biggest technology companies, was trying to find a suitable survey tool to gather ‘out of scope’ data for their project. So, the company decided to go with ProProfs Survey Maker because of its ease of use, plethora of customization options, and user-friendly interface. 

The tool made survey creation and customization very easy as per the team’s needs. Plus, inbuilt reports and charts made data analysis faster end easier.

Related Read: Best Online Customer Feedback Tools

SurveyGizmo Alternative #3: SurveyMonkey

It’s time for SurveyGizmo vs. SurveyMonkey. SurveyMonkey is another complete feedback platform and a direct SurveyGizmo competitor with one of the most intuitive and user-friendly interfaces among the feedback tools. It supports online and offline feedback collection to give you a complete picture of customers’ journeys.

Best for: Any survey type, in-app rating prompts, AI-based data analysis

Suitable for: Small to large businesses

Integrations: Yes

Features that make SurveyMonkey one of the best SurveyGizmo alternatives:

• Design and launch interactive surveys and quizzes in minutes with a visual survey editor.
• Supports scoring mechanism, question randomization, progress bar, and other features.
• Use multiple answer types, survey language translation, skip logic, and theme customization options.
• Send in-app rating prompts to the app users.
• In-built sentiment analysis engine, word cloud generator, and NPS score calculator make data analysis easier.
• Integrate with Slack, Hubspot, Mailchimp, and other tools to create automated dataflows.

Pros

• Monitor the Survey campaign on the go with SurveyMonkey mobile apps (iOS & Android).
• In-depth customization options.

Cons

• Need improvements in the analytical dashboard to improve data presentation. 
• The tool sometimes glitches a little while designing surveys.

Price

Starts at $31/month, billed annually

Real-life Use Case

As PitchBook’s marketing team looked for a feasible and scalable solution to collect customer stories and insights, they implemented periodic surveys to listen to the customers’ voices. The team also used NPS surveys to understand the customers’ experiences and sentiments. The surveys provided data on the impact Pitchfork’s product had on clients’ businesses. 

The tool also increased the survey response rate to 35%, making it easier to collect customer insights. The team used the insights to publish customer success stories and design marketing campaigns to engage new customers.

Related Read: 15 Best SurveyMonkey Alternatives & Competitors in 2024

SurveyGizmo Alternative #4: Fynzo Survey

Fynzo Survey is a comprehensive VOC tool that lets you capture valuable insights on web and mobile apps. The tool incorporates a clean UI making it easier to design and share surveys in minutes. You can send your surveys via multiple mediums, including QR, making it a worthy alternative to SurveyGizmo. And with real-time reports, you can always know how your surveys are performing.

Best for: Multi-channel surveys, Survey mobile app,

Suitable for: Small to medium businesses

Integrations: Yes

Here’s why Fynzo is one of the leading SurveyGizmo alternatives:

• Supports surveys for your website, mobile app, email, social media, SMS, and QQ codes.
• Use the visual builder to create surveys in minutes.
• Also offers an Android app to build and manage surveys.
• Offers features like skip logic, 20+ question types, 500+ pre-built templates, multilingual support, and more.
• Set alerts for real-time notifications when someone fills the survey.
• Provides real-time insights via a detailed dashboard.
• Create custom reports and use the scheduler to receive them in your mail automatically.
• Download and share the survey report as XLSX, PDF, and SPSS files.
• Integrate with other tools like Slack, Google Analytics, Facebook Pixel, and Zapier.

Pros

• Provides a native Android mobile app to manage surveys on the go.
• Relatively inexpensive compared to other tools in the list with the same features.

Cons

• Lacks advanced analysis features like text analytics and sentiment analysis offered by other tools.

Price

Starts at $19/month billed annually

Real-life use case

Not available

Related Read: Top Online Lead Generation Software in 2024

SurveyGizmo Alternative #5: HubSpot

HubSpot is more than just a customer feedback platform. It’s a complete suite of marketing, content management, CRM, and other tools that let you collect customer feedback, design powerful campaigns, and manage your pipeline from the same screen. You can also choose which products you want to use to build your experience management system based on your requirements. 

Best for: Multi-channel surveys, CRM, service hub

Suitable for: Small to big businesses

Integrations: Yes

Let’s discuss HubSpot CRM and why it is a fit alternative to SurveyGizmo:

• Create any survey type using the drag-&-drop survey editor.
• You can send the survey via link or email to your customers.
• Use features such as dynamic content, multi-language support, theme customization, question types, and more.
• Set a schedule to send the survey automatically at the specified time.
• Receive notifications when the customer responds to your survey.
• Use the inbuilt reporting section to analyze survey responses.
• Track campaign statistics like the number of responses, open rate, delivery rate, overall NPS score, and more.
• Study each response individually to extract valuable insights.
• Integrate with your workspace tools to automate dataflows.

Pros

• Provides multiple customer management tools in one place.
• You can send NPS surveys automatically based on multiple triggers to collect scores regularly.

Cons

• Does not support website or app surveys.
• The survey editor is very limited in functionality and features.

Price

The service hub plans start at $45/month billed annually.

Real-life use case

PivIT Global was looking for a solution to consolidate and store its customer data in one place to streamline internal processes. And the team landed on HubSpot CRM to use it as a single source of information for sales, marketing, and service. This shared access has helped the company deliver an excellent customer experience, as reflected in the soaring NPS score. The company has increased its NPS ratings by 31% in one year, going from 64 to 84.

SurveyGizmo Alternative #6: Microsoft Forms

Microsoft Forms lets you create surveys, polls, and quizzes for any browser and mobile device to capture customer insights. It is available with the Office 360 suite for students, professionals, and businesses. What’s best is that you can use other integrated Microsoft tools like Excel and Power BI to export and analyze your survey data to reduce manual work.

Best for: Surveys, quizzes, multi-channel deployment, native integration with Microsoft tools

Suitable for: Small to big enterprises

Integrations: Yes

Why is Microsoft Forms sitting among the best SurveyGizmo alternatives?

• Design delightful surveys, quizzes, and forms to capture feedback.
• Adjust survey and form settings to add scoring, manage deadlines, set access permissions, receive response notifications, and more.
• Offers survey features like a progress bar, multiple question types, randomizer, start & end date, visual questions, and more.
• Embed the survey on a webpage, create a QR code, share the survey link, or send via mail.
• Provides in-depth results for real-time analysis.
• Integrate with other Microsoft apps like OneNote, Excel, and Microsoft Teams.

Pros

• Easy-to-use at both individual and enterprise levels.
• Added security with access permissions, especially for employee forms and surveys.
• Native integration with PowerBI allows for in-depth analysis.

Cons

• Fewer integration options than other tools in the list.
• Limited customization options.

Price

Comes as a part of the Microsoft 365 suite. Starts at 32/user/month billed annually.

Real-life use case

Not available

Related Read: Market Research Tools & Software in 2024

SurveyGizmo Alternative #7: Zoho Surveys

Zoho is another fantastic alternative to SurveyGizmo in terms of features and capabilities. The platform is easy to set up and use. You can design and personalize your surveys as you want without any coding. Plus, multiple inbuilt reports ensure that you get real-time insights into your campaign’s performance and users’ experience.

Best for: Surveys, multi-channel reach, Zoho survey mobile apps

Suitable for: Small to big businesses

Integrations: Yes

Zoho Surveys’ features compared to SurveyGizmo:

• Provides an easy-to-use drag and drop builder, 20+ question types, scoring, and other features.
• Design personalized surveys with skip logic and over 200 templates.
• Multiple deployment channels like website, email, weblink, QR code, social media, and more.
• Added survey security features like captcha and password protection.
• Supports extensive theme customization options and white-labeling.
• Offers a dedicated survey panel to help you get targeted responses.
• Provides a real-time analytics dashboard for quick analysis.
• Filter the data, view real-time charts, study individual responses, and generate cross-tab reports.
• Use the native Zoho apps (iOS and Android) to manage your surveys on the go.
• Integrate with your workspace tools for better workflow management.

Pros

• Native survey apps to access your campaign from the phone.
• The dedicated participant panel service helps find the right audience for your surveys.
• Has ready-to-use templates on various use cases, which saves a lot of time.

Cons

• Survey customization takes some time to get used to.
• The UI design can be more dynamic.

Price

Paid plans start at $20/month billed annually

Real-life use case

As Headphone Zone started to expand its reach over the eCommerce space, they looked for a tool that could help them to collect targeted leads from their online store. With Zoho forms, they were able to create lead forms effortlessly and embed them on the landing pages. And the supported integration APIs allowed them to pass the leads into their CRM tool automatically to retarget the visitors. They also used Zoho forms to collect registrations for their events to increase visitor engagement.

SurveyGizmo Alternative #8: JotForms

Jotforms showcases one of the most extensive template libraries among feedback tools. If you have a use case, they probably already have multiple templates on it. Not only surveys, you can also create payment forms, signup forms, appointment forms, and more from the same tool. But it doesn’t end here. The company recently introduced a visual app builder to scale the feature list to new heights.

Best for: Surveys, payment forms, multi-channel reach

Suitable for: Small to big businesses

Integrations: Yes

What makes Jotforms one of the best SurveyGizmo alternatives:

• Use the drag-&-drop builder to design surveys, forms, and quizzes.
• Choose between multi-page and single-page forms.
• Use features like multi-language support, skip logic, SSL forms, GA form tracking, pre-built templates, and more.
• Offers autoresponder emails and conversation forms to personalize the survey experience.
• Add SSL certification and Recaptcha to your forms.
• Send forms via multiple channels like website embed, email, link, and mobile app.
• Supports a visual report builder to turn raw form data into graphs and stats.
• Collaborate on the forms with other team members. Add collaborators, assign forms to teams, and leave comments.
• Integrate with other tools like Salesforce and Google Analytics.

Pros

• Added security features for your online forms.
• Options to add custom CSS to customize the form.
• Ability to build custom graphs and dashboards.
• Support e-signature forms as well.

Cons

• Takes some time to set up and learn for new users.
• Lacks the ability to adjust picture sizes in forms.

Pricing

Paid plans start at $24/month billed annually

Real-life use case

Reach, a leading UK publisher channels customer feedback into its content creation strategies to build the best reader experience. The team was looking for a suitable tool to engage on a one-on-one basis with its customers and collect real-time opinions about the news as it happened. 

With Jotform enterprise, the team could deploy polls and surveys to react to breaking news at speed. This made it easier to collect readers’ opinions and channel them into editorial platforms. The company saw a 325% increase in its year-on-year monthly online submissions with this targeted feedback approach.

Related Read:12 Best Jotform Alternatives & Competitors in 2024

SurveyGizmo Alternative #10: Cognito Forms

Cognito Forms is another online form builder that provides advanced tools to get you started on collecting customer feedback without worrying about the implementation process. You can create single-page or multi-page forms to collect targeted feedback from your customers. What’s more, it offers an integrated online payment feature so you can collect payment directly through the form.

Best for: Forms, surveys

Suitable for: Small to medium businesses

Integrations: Yes

Here’s why Cognito Forms goes toe-to-toe with SurveyGizmo competitors:

• Supports a drag-and-drop builder to design online forms and surveys.
• Embed the survey on your website, share on social media, create a link, or send it via email.
• Use skip logic, show or hide questions, limit the number of responses, and add repeating fields.
• Allow respondents to submit an e-signature and upload a file to the form.
• Enable automatic notifications when a new survey response is submitted.
• Use the inbuilt dashboard to create customized reports, view customer information, and study every response.
• Integrate with tools like Zapier, SharePoint, and more.

Pros

• Ability to accept payment through the form.
• You can divide a long-form into sections to group related fields and improve legibility.

Cons

• More suitable for professional forms than customer feedback forms.
• Lacks advanced feedback analysis capabilities.

Price

Paid plans start at $15/month

Real-life use case

At Level39, hiring is a continuous process which means a regular influx of new employees and a constant shift of existing ones in new roles. Each of these changes requires some onboarding process. That’s why the technology team was looking to streamline this process to save both time and money. 

So, it used Cognito Forms to create a branched onboarding form and sent it to each new member. The employee would select the orientation date and fill in the required information. Then, the form would be received by the relevant teams, who would then add ID batch numbers, onboarding course details, and other data.

Once done, an automatic SMS would be sent through Twilio integration to the new member about their orientation schedule.

SurveyGizmo Alternative #11: Ninja Forms

If you use WordPress, Ninja Forms is your one-stop solution to create and add beautiful forms to your pages. Within minutes, you can create feedback forms, contact us forms, registration forms, or other custom forms. And with the no-code approach and user-friendly interface, the tool lets you get started right away.

Best for: WordPress forms

Suitable for: Small to big businesses

Integrations: Yes

Features that make Ninja Forms a go-to option as SurveyGizmo alternative:

• Inbuilt drag-&-drop builder to choose between 14+ input types like name, email, free-text, multiple-choice, etc.
• You can further customize each input to collect the desired data type.
• Use features like conditional logic, form preview, theme and style customizations, multi-language support, and multi-step forms.
• Add the analytics plugin to fetch respondents’ meta-data like browser, location, and IP address.
• Embed the form on your website or post, share it as a link, and send it via email.
• Integrate with other tools to export/import data.

Pros

• Greatly suited for lead form and user experience form.
• Use add-ons to integrate with other tools Easily.
• You can purchase each add-on separately as per requirements and budget.

Cons

• Works only on WordPress sites.
• Lacks a detailed reporting section for analyzing the feedback.

Price

Starts at $49/month

Real-life use case

Not available

SurveyGizmo Alternative #12: WPForms

WPForms is another WordPress plugin and features multiple form types for your site like feedback form, lead form, payment form, donation forms, and more. The form builder interface is simple but quite intuitive nonetheless. There is no need for any coding to build a fully functional payment or order form in minutes. But if you do want to customize it as you want, you can always add custom HTML and CSS to the form.

Best for: Survey form, payment form

Suitable for: Small to medium businesses

Integrations: Yes

What makes WPForms one of the best SurveyGizmo alternatives:

• Create online forms and surveys in minutes with the drag-&-drop builder.
• Suited for bloggers, designers, business owners, developers, and photographers.
• Embed the form in your sidebar widgets, blog posts, pages, and footers to collect visitor feedback.
• Supports mobile-responsive forms.
• Integrate with tools like Mailchimp to send the forms via mail.

Pros

• Built-in help center and in-depth documentation.
• Offers Pro plans to increase the feature list with web forms, conditional logic, and conversational forms.

Cons

• Works only with WordPress sites.
• Needs a user-friendly onboarding process. It can be hard to use for new users.

Price

Starts at $79/year

Real-life use case

Not available

SurveyGizmo Alternative #13: Snap Surveys

Snap Surveys offers a plethora of features to design and analyze surveys in one place. It is a complete experience optimization platform that can help you gauge user experience at any touchpoint. You can even scan your printed surveys to eliminate manual work. And with the powerful reporting and analytics section, you can stay on top of every insight to make informed decisions.

Best for: Surveys, multi-channel deployment

Suitable for: Small to medium businesses

Integrations: Yes

Features of Snap Surveys compared to SurveyGizmo:

• Create professional and branded surveys in minutes using the drag-&-drop builder.
• Offers pre-built templates, customizable themes, survey question library, multi-language support, white labeling, and more.
• Add multiple question types like clickable images, audio and video questions, ratings, and slider to make surveys more interactive.
• Use skip logic and advanced targeting options to improve relevance.
• Publish your survey on your website, app, product, social media, mail, and other channels.
• Set mail alerts to receive response notifications.
• Supports intelligent reporting to analyze and track the survey feedback.

Pros

• One of the best tools for collecting offline and online feedback.
• Wide variety of question types to choose from.

Cons

• The pricing is user-based which makes the tool expensive.

Price

Starts at $79/user/month billed annually

Real-life use case

CJM Research, a market research consultancy, undertook a project from Edinburgh Leisure to conduct the annual customer satisfaction survey. The team wanted an effective method to automate the reporting for multiple locations and centers. So, they used Snap Surveys to set up online surveys and in-person interviews to collect customer feedback.

Using Snap Surveys’ Smart Reports, they were able to identify the area of concerns and recommendations. It helped them create personalized reports without much manual work and deliver quick insights about problems at each center for relevant teams to resolve the issues quickly.

SurveyGizmo Alternative #14: . SoGoSurvey

With SoGoSurvey, you can get a powerful online survey tool to gauge employee and client experience. With a highly intuitive interface, unparalleled analytics and reporting capabilities, and the shortest learning curve, you can spend more time implementing the feedback than worrying about collecting it.

Best for: Multi-channel surveys, 3rd party survey responses, in-depth data analysis

Suitable for: Small to big businesses

Integrations: Yes

What makes SoGoSurvey one of the leading SurveyGizmo alternatives?

• Provides much-need features like anonymous surveys, white labeling, multiple question types, skip logic, multilingual surveys, and more.
• The respondents can also attach a file to the survey as a response (if allowed).
• Also, offers a dedicated panel service to find the right participants for your surveys.
• Distribute your survey via multiple channels like website, email, SMS, link, social media, and offline.
• Schedule an automatic campaign to launch and send survey reminders to people who didn’t fill out the survey.
• Features a highly detailed reporting section to make data analysis easier.
• Supports custom reports, segmentation reports, pivot-table reports, comparison reports, and more to extract actionable insights.
• Export your survey data as XML, SPSS, CSV, Word, and HTML.
• Integrate with other tools like Microsoft Office and Excel.

Pros

• Panel services to quickly reach the required survey sample size.
• One of the most in-depth analytics sections we have seen in survey tools.
• Ability to easily export the survey reports in any format.

Cons

• It would be good if there were more styling options.
• Needs the option to add internal comments to responses.

Price

Starts at $25/month

Real-life use case

The market research process of First Credit Union was a cumbersome and time-consuming one that provided incoherent feedback data. The company used the mystery/secret shopper program, and at times the survey questions didn’t even reflect the actual customer comments. 

So, the team implemented SoGoSurvey to create and distribute surveys to actual customers. It helped the company build better customer journey maps to establish long-lasting relationships with targeted engagement. It also helped identify key factors the members valued the most, like quick service to promote higher loyalty.

Did You Find Your Optimal SurveyGizmo Alternative?

There you have it – The most detailed list of SurveyGizmo alternatives on the internet. Remember, features do not make a good tool, utility does. If you are looking to take things up a notch, you can go for more advanced tools like Qualaroo. And if you want to scale down your feedback system, you opt for simpler tools like Snap Surveys. 

Like we said earlier, it all comes down to specific needs and requirements. That’s why we have added so many details to each tool. So go through each SurveyGizmo competitor to find the one that can provide the optimal solution to your survey needs