11 Best Refiner Alternatives & Competitors

We are back with another installment of our ‘best of series’. Today let’s look at some of the best Refiner.io alternatives.

Not everyone uses all the features of a tool. The scope and strategy of your survey campaigns will determine the features beneficial for you. So it’s reasonable that you find the tool that works for you in ways you need it to work for your strategies.

That’s why we have taken the time to compile a detailed list of features for Refiner.io and its competitors.

Aspects covered for each tool in the list

• Main features of the tool
• Pros
• Cons 
• Pricing details
• Suitable industry type by size
• A real-life example of each tool

Using this information, you will be able to see what makes other tools similar to Refiner.io and what makes them different. Let’s start.

What is Refiner.io?

Refiner.io is a one-stop customer survey solution with all the essential features to run successful survey campaigns on multiple platforms. The SaaS-based tool is perfect for collecting customer feedback, performing market research, generating leads, and uncovering issues to render the best possible experience to your customers.

Best For: Multi-channel survey deployment, Feedback hub
3rd party integrations allowed: Yes
Suitable for: Small to medium-sized business

Features

• Create and embed surveys on your website, email, URL links, and app.
• Use 40+ professional survey templates depending on the data you wish to collect from the users.
• The survey editor is intelligently built. You can design surveys with 10+ question types, branching logic, response randomizer, real-time survey preview, in-depth targeting options, theme customizations, branding options, and other features.
• It also incorporates a feedback hub to centralize the feedback responses from all channels under one screen.
• Set follow-up reminders for visitors or users who have not completed the survey.
• Launch in-app rating surveys to collect store reviews from users.
• The reporting dashboard is simple but provides detailed information about the survey campaigns.
• View the report for all surveys at once or study each of them separately.
• Provides an NPS survey dashboard to categorize and track NPS scores over time.
• Integrate with other tools for seamless data management.

Pros:

• Very effective in creating surveys quickly.
• The centralized message center makes it easy to manage the feedback.

Cons:

• The data analysis dashboard could use a few more additions, such as filters and custom charts.
• It also lacks advanced data mining capabilities, such as sentiment analysis, provided by other tools in this list.

Price: Starts at $49/month

Top Refiner.io Alternatives & Competitors

1. Qualaroo

Going toe-to-toe for features, Qualaroo is the ideal Refiner.io alternative. With multi-channel surveys, guided survey creator, and advanced analytics, Qualaroo not only lets you deploy surveys but also helps to derive valuable insights from the feedback faster so you can make the most out of your survey campaigns.

Best for: Multi-channel survey deployment, AI-based analytics, Design prototype testing
3rd party integrations allowed: Yes
Suitable for: Small to large businesses

Features

• Deploy surveys on your website, mobile app, email, Saas product, or distribute them via direct URL links.
• Provides a visual survey editor with pre-built survey templates, 12+ question types, rebranding options, question branching, design customization options, and 50+ language translations.
• Use existing advanced targeting options or create new ones with custom properties to display the survey to the right audience.
• Employs AI-based analytical tools such as the sentiment analysis engine and word cloud generator to mine through the feedback quickly and extract valuable insights.
• Automatically categorizes survey responses into user sentiments to let you identify the priorities.
• Uses text analytics to highlight trending phrases and words in the responses.
• It also features an in-depth reporting section to track your survey campaign’s performance. Filter the data using the various demographics and psychographic attributes.
• Integrate with other tools to automate workflows and data management.

Pros:

• One of the best survey tools for quick feedback analysis and NPS benchmarking.
• You can embed surveys in your design templates to test them and collect feedback from the internal and external teams. It saves both time and effort.

Cons:

• The reporting section can be enhanced further.
• No option to add media to the surveys.

Practical Use Case:

Hootsuite leveraged Qualaroo’s survey Nudges™ to make their product messaging clearer and increased the conversion rate by 16%. Hootsuite is a social media marketing and management software that lets you design marketing campaigns and manage interactions across your social platforms. 

To improve CTR on their branded landing page, they implemented short on-site surveys using Qualaroo. The survey feedback pointed out that 65% of the visitors could not understand what & how Hootsuite worked, even after going through the landing page. 

The analysis of the survey responses showed that the product messaging wasn’t clear enough to encourage people to convert. Using the feedback, they revamped the landing page to present the core functions clearly, resulting in 16% more conversions.

Price: Starts at $80/month, billed annually (Get more details from the pricing page. )

Bonus Read: The Marketer’s Guide to Surveying Users

2. ProProfs Survey Maker

ProProfs Survey Maker appends the Refiner.io feature list to bring quizzes and polls to the table. With multiple user research methods and deployment channels, you can collect customer insights in fun and engaging ways. You can design surveys to gather feedback, personality tests to generate leads, polls to know the user consensus quickly, scored quizzes to run competitions to get more visitors, and more.

Best For: Multi-channel deployment, Surveys, Polls, Quizzes, Forms
3rd party integrations allowed: Yes
Suitable for: Small to large businesses

Features

• Design beautiful and personalized surveys, web forms, polls, quizzes, sidebar forms, assessments, and more.
• Provides a drag-&-drop editor with features like 100+ templates, 40+ language translations, question branching, 15+ question types, design customization options, white labeling, scoring mechanism, and question randomizer.
• Deploy surveys and quizzes on multiple channels – website, mobile app, email, and social media.
• You can also add a non-intrusive sidebar feedback button to your website.
• Quick feedback analysis with a detailed reporting section. View the number of survey responses, user details, quiz scores, completion rates, and other metrics from a single screen.
• Integrate with tools such as Mailchimp and Zendesk to send/receive data and automate workflows.

Pros:

• The tool provides multiple means to collect feedback. People may not fill a survey, but you can engage them with personality quizzes or enjoyable polls.
• It has an extensive question library with more questions added each day which aids in creating surveys and quizzes.

Cons:

• It may take some time to get the hang of the survey editor UI for first-time users.

Practical Use Case:

Intel, one of the leading technology companies, was looking for a survey tool to collect some ‘out of scope’ data for one of their projects. They chose ProProfs Survey Maker because of its ease of use, user-friendly interface, and lots of customization options. The tool made it very easy to create and customize the surveys to suit their needs. Plus, with the help of detailed survey reports and quick customer support, they were able to quickly collect the required data.

Price: Starts at $0.05/response/month, billed annually

3. Satismeter

What makes Satismeter one of the best Refiner.io alternatives is its feature of collecting targeted feedback across multiple touchpoints and organizing it under one dashboard. It is a simple-to-use and highly affordable tool that lets you start your survey campaigns in hours.

Best For: Multi-channel survey deployment
3rd party integrations allowed: Yes
Suitable for: Individuals, small to medium businesses

Features

• Create surveys such as NPS, CSAT, CES, PMF, and others to collect customer feedback.
• Embed surveys into the website, mobile app, or email. You can also send them via URL links.
• Provides 6+ question types, audience targeting options, skip-logic, survey reminders, 25+ language translations, and survey design customization options.
• It also captures the customers’ metadata on web and mobile app surveys.
• The dashboard is simple yet very detailed. You can track your survey score, response trends, response rate, number of responses, and other essential metrics. 

Pros:

• Very effective for NPS and other scoring surveys.
• No learning curve is required with the survey editor. You can start designing the surveys instantly.
• It easily fits the budget with a very lenient pricing structure.

Cons:

• Limited audience targeting options.
• Fewer answer types available, which restrict the type of questions you can ask from your users.

Practical Use Case:

Instapage used Satismeter surveys to triple their positive reviews. They sent surveys to users at three intervals along their journey to collect NPS, CSAT, and CES scores – 2 weeks after starting the product subscription and follow-up surveys after three months and 11 months, respectively. 

They identified promoters from NPS surveys and asked them to rate the product on review sites to increase the positive reviews. The company also found usability and accessibility issues with a most-sorted feature. What’s more, their UX team could segment the audience and look into their product experience individually to optimize onboarding.

Price: Starts at $49/month

4. Wootric

Closing the feedback loop is one of the most crucial parts of survey campaigns. You need a system in place that helps you to make sense of the scattered data points. That is where Wootric comes in. 

This customer feedback tool employs machine learning algorithms to extract meaningful insights from the survey data so you can act on it quickly and make correct decisions: no more spreadsheets, emails, or other means of collating the data. 

Wootric lets you collect, organize and analyze it using a single tool. That’s why we have added it to the list of best Refiner.io Alternatives.

Best For: Multi-channel survey deployment, Short NPS & CSAT surveys, Long survey forms, Message center, Advanced analytical tools
3rd party integrations allowed: Yes
Suitable for: Small to large businesses

Bonus Read: How to Measure Customer Satisfaction: Methods & Benefits

Features

• Create & Design CSAT, NPS, and CES survey popups in seconds. You can also design multiple-question survey forms.
• Survey your audience via email, in-app, SMS, and Intercom Messenger. You can also embed surveys into links and QR codes.
• Provides multi-language translations and sampling options to show the survey to the right audience.
• Run in-app rating prompts to collect store reviews from users.
• Reply to the survey responses directly from the dashboard or forward the feedback to any internal team.
• Employs machine learning, sentiment analysis, and text analytics to track NPS, CES, and CSAT scores and extract insights from customer feedback.
• You can create custom tags such as billing, support, credit card, price, etc., and the analysis engine will mark each response with suitable tags by identifying key phrases and words in it.
• You can also see the overall score or sentiment for each tag from the dashboard.
• Create your custom dashboards to track different metrics and goals. Filter the data based on geography, device, customer type, and other attributes to monitor your campaign’s performance.
• You can even track feedback for each respondent over time to see changes in their sentiments and score.
• Integrate with different tools for exporting data and managing workflows.

Pros:

• Wootric has one of the most detailed dashboards and reporting sections. You can slice the feedback as you want to gather nuanced data points.
• Each team can create their own dashboard as required, significantly reducing the workload and manual data hunting.

Cons:

• The tool is designed mainly for NPS, CES, and CSAT surveys.
• If you create a multiple-question survey, you can only add it to your page as a web form, which cannot be triggered using the sample settings.

Practical Use Case:

Mindtouch, which offers SaaS-based Knowledge Base products, wanted to understand customer advocacy and provide the best customer experience possible. So they deployed NPS, CSAT, and CES surveys into their product at three different interaction points – in their self-service support center, after the closure of a support ticket, and just after onboarding. 

The insights from NPS surveys allowed them to set up a new service division for customers who purchase a custom solution to provide them additional assistance. Moreover, using the CSAT surveys after closing support tickets and improving the TATs, they saw an increase of 0.5 in CSAT scores.

Price: Contact for a quote

5. Hotjar

With Hotjar, you get the complete set of customer behavioral analytics tools to review how your users interact with your website using heatmaps and screen recording. The tool makes it easy to pinpoint and duplicate the issues. You can connect their feedback with the customers’ behavior to map out their experience and take steps to optimize it. The variety of behavioral and feedback technologies provided by Hotjar are the reasons why it’s an excellent Refiner.io competitor.

Best For: Website surveys, Feedback button, Advanced analytical tools, Heatmaps, Screen recording
3rd party integrations allowed: Yes
Suitable for: Small to large businesses

Features

• Create surveys for your website in minutes using the easy-to-use visual editor.
• Provides 50+ language translations, rebranding options, responsive design, real-time survey preview, advanced targeting options, survey question bank, skip logic, 10+ question types, and survey theme customizations.
• Embed surveys on your website as a popover or fullscreen popup.
• You can also add a sidebar feedback button or widget to collect suggestions, ideas, and customer grievances.
• Provides a detailed reporting section to analyze the feedback. You can monitor different metrics such as completion rate, drop-off rate, impressions, and more.
• Filter the data based on keyword, device, OS, user, and other attributes.
• With sentiment analysis, it can automatically categorize the feedback data based on user emotions. You can track the overall sentiment change with time.
• Integrate with other tools to export survey responses and other data.

Pros:

• One of the best customer behavioral tools in the market at a pretty affordable price.
• Provides additional tools like heatmaps and screen recording to get deeper insights about user behavior and survey feedback.

Cons:

• Not compatible with mobile apps.
• It might impact your page speed.

Practical Use Case:

E-commerce Warriors, an e-commerce website, used Hotjar’s exit-intent survey and screen recordings to increase visitor engagement and revenue. Using screen recording, they saw that people had problems with the add to cart button and observed the improper timing of out-of-stock notifications. It led them to explore new designs to communicate sizing and availability to the visitors more clearly.

Similarly, using the exit-intent surveys and word cloud, they probed the shopping cart abandonment problem. They found that people were facing issues with finding and applying the coupon code, which resulted in cart abandonment. This revelation prompted them to investigate and test different placement options for the coupon code box and help the customers complete the purchases.

Price: Starts at $39/month

6. Zonka Feedback

Zonka Feedback is a great survey maker alternative for Mopinion. This customer and employee feedback management software are popular for its Multilingual Surveys, CX Metrics, collaborative inbox, real-time analysis, detailed survey reports, and a lot more. Zonka Feedback makes the survey experience better for customers with pre-built survey templates, 30+ survey question types, emoticons, and survey logic & branching. It also enables you to customize the look and feel of your survey and white-label them by adding a logo and brand theme. 

Choose it for: Creating surveys, CX Metrics like CSAT, CES, and NPS Surveys, distributing surveys at multiple channels (SMS, Emails, Web, Android, iPad, Android, and Kiosk), and in-depth survey reports.  

Third-party integrations allowed: Yes

Good for: All size businesses – Small, Medium, and Large Enterprises. 

Features:

• Provides industry-oriented professional 40+ survey templates & 30+ survey question types. 
• Ensures Skip Logic & Branching to hide and Skip Survey Screens based on logic. 
• Provides a platform to capture real-time feedback. All responses and feedback captured are in real-time viewable in the Response Inbox. It helps you to analyze each feedback and collaborate with team members to take action and resolve issues.
• Gives you the ability to analyze feedback data, convert them into tasks, and work closely with your team to take actions and close the feedback loop.

Pros: 

• Quick to set up. You can easily create an account at Zonka Feedback.  
• Easy to use. You can easily set up your surveys in less than five minutes.
• A 15-day free trial is available (no credit card required).
• Run Offline Surveys for weeks.
• Auto-sync feedback. You can capture feedback in an offline mode via iPad, android, or kiosk devices. It automatically syncs feedback once you get internet connectivity.

Price: Starts from $39 per month.

7. AskNicely

AskNicely can help you reach out to your customers via outbound surveys and simultaneously manage your customer-facing teams using a single tool. Send pulse surveys through email, SMS, and other outbound channels to collect transactional and overall feedback. Plus, it also has the Asknicely app, which is designed to monitor and improve the productivity of your internal teams. 

They can install it at their end, track their performance, consult in-app guides, study in-app training notes, and more. These and plenty of other features make AskNicely very similar to Refiner.io.

Best For: Outbound surveys, Employee performance tracking, Survey cards, Message Center
3rd party integrations allowed: Yes
Suitable for: Small businesses

Features

• Send simple surveys to your users via SMS, email, or web. You can create NPS, CES, and CSAT surveys to collect customer scores.
• Create single-question short surveys or multiple-question conversational surveys.
• Provides skip-logic, multiple question types, survey preview, and theme customizations to build survey cards.
• Configure reminders to get notified when the user replies to your survey.
• It also comes with a chat window to reply and follow up with the survey respondents via email or SMS. You can loop in other team members using internal notes.
• The dashboard allows you to track and monitor your survey’s performance. You can see the NPS score trend, average scores on different devices, individual survey responses, set alerts, and automate follow-ups.
• It employs advanced text analytics to categorize the responses based on chosen keywords. You can select keywords from the inbuilt directory or create new ones.
• Provides AskNicely app so you can monitor the performance and NPS score of your agents provided by the customers. Send in-app tips, recognitions, and ideas to your teams to improve productivity.

Pros:

• One of the best tools for NPS surveys. 
• Conversation cards work like a charm to automatically collect follow-up data from the respondents. They display one question after another as if there’s a person on the other side. It can make the survey experience more personalized.

Cons:

• Survey reminders work only on email, not SMS.
• Limited distribution channels.

Practical Use Case:

The Snorkel Store in Maui utilizes AskNicely’s NPS surveys to build custom snorkeling gear and tailored experience for their customers. They uncover insights about customers’ store experience and pain points using targeted surveys. They have used the feedback to build a Snorkel store experience that produces an overwhelming NPS score of 97, 400+ 5 star Yelp reviews, and certificates of excellence on Trip advisor.

Price: Contact for a quote

8. Promoter.io

If you are looking for a dedicated NPS survey tool and one of the best refiner.io alternatives, then Promoter.io is the answer. The tool is a treasure cove of features to collect NPS scores and other valuable user insights using outbound surveys. The interface is easy to use so that you can create highly personalized surveys in minutes. Create your surveys, send them to your users, and collect feedback to hear the voice of your customers.

Best for: Embedded email surveys, NPS and CES surveys
3rd party integrations allowed: Yes
Suitable for: Small businesses

Features

• Run NPS, CES, and eNPS surveys through emails and SMS to collect customer feedback.
• It lets you set automatic reminders for people who have not submitted the survey.
• You can also choose to resend the survey after a fixed interval to track your score over time.
• Easily sync the contact lists to your Promoter.io account. 
• Use the in-depth dashboard to monitor the survey statistics. 
• Track NPS scores, completion rates, average score, promoters, detractors, and passives from the dashboard.
• Create and add tags to responses to categorize them.
• It also highlights the top keywords in the responses and their associated NPS scores.
• Seamlessly integrate with other tools such as Zendesk and Segment to automate workflows.

Pros:

• The data dashboards are very user-friendly. With so many filters, You can slice the data as you want. 
• You can easily track and benchmark your NPS and CES scores.

Cons:

• Need more download options to export the data. Currently, you can filter and download the data using the time filter.
• The tool is designed specifically for NPS surveys, which may be a deal-breaker for people who are looking for a broader range of surveys.

Practical Use Case:

Agree.com has a SaaS-based freemium model and provides contract design solutions for event-based contractors. With Promoter.io, they decided to run NPS surveys for non-paying customers to understand what prevented them from upgrading their plan. 

The survey feedback revealed that the issue was with their messaging. Many clients were under the impression that the product primarily catered to photographers and not other business types like florists, DJs, etc. They revamped their website content to appeal to more audience segments.

Moreover, they used Promoter.io’s tagging feature to measure the overall sentiment about their pricing structure through the NPS score. The overall positivity about their pricing as affordable and inexpensive motivated them to design a new pricing structure and increase revenue.

Price: Start at $100/month

9. Survicate

Another all-in-one survey software, Survicate is one of the best Reiner.io alternatives in the market. Its multi-channel reach and rich features let you collect user feedback, marketing research data, new leads, and other insights across different customer journey stages. With real customer feedback, you can optimize your website, mobile app, product, and other channels to build an omnichannel experience.

Best for:  Multi-channel surveys, Centralized Feedback hub
3rd party integrations allowed: Yes
Suitable for: Small to large businesses

Features

• Design targeted surveys with pre-built templates, advanced audience targeting options, question branching logic, 15+ question types, survey design customizations, and rebranding.
• Provides an easy-to-use editor for creating surveys in minutes without writing a single line of code.
• Create surveys for your website, mobile browser, mobile app, email, or send them to the users via URL link.
• Capture the feedback data even from incomplete or abandoned surveys.
• Incorporates a centralized feedback hub to manage feedback data from different channels such as website, mobile app, Slack, Zapier, and others, under a single screen.
• Use the in-built analytics dashboard to track survey completion rates, response rates, analyze survey data, views, and other metrics.
• You can filter the data based on various parameters and customer attributes.
• Easily connect with other tools for effortless workflow management.

Pros:

• Feedback Hub saves time and effort to monitor and manage survey responses.
• One of the best features is the ability to embed surveys to your Intercom Messenger, which makes it easy to collect feedback within the chat bubble without redirecting users to any external link.

Cons:

• Some question types are mandatory by default. You cannot make them optional.
• The advanced targeting options become available from the Professional Plan. The lower plans only support basic targeting.

Practical Use Case:

Brainly is a Q&A forum website targeted towards students who can post questions and answers and share ideas. To develop new features and functionalities, Brainly wanted to understand their users’ needs. They used Survicate’s personalized surveys and precise targeting options to collect user feedback. 

They segmented the users based on their age and specific behavior to gather insights and develop data-driven solutions. They were also able to gauge the content quality by surveying visitors and made changes that appealed to their online community.

Price: Starts with $89/month, billed annually.

10. Delighted

One of the best things about Delighted is the flexibility to gather nuanced data points from your customers. Though an NPS survey tool, it also offers some leeway to create other survey types and provide value-for-money. That’s why it is included in the list of Refiner.io competitors. You can create pulse NPS surveys or long-form surveys to understand your customers’ interests, behavior, and pain points. 

Best for: Multi-channel surveys, In-depth data dashboards
3rd party integrations allowed: Yes
Suitable for: Small to medium businesses

Features

• Create surveys for your website, mobile app (iOS), and email.
• You can deploy single-question surveys or add up to 10 additional questions to them.
• Provides features like skip logic, question randomizer, targeting options, 7+ response types, survey design customizations, and mobile responsive design.
• Use the reporting dashboard to infer valuable insights from feedback.
• You can filter the data based on gender, customer type, tags, location, and other attributes.
• Supports an in-built automatic NPS score calculator and trend monitor for benchmarking.
• Use sentiment analysis to create Pivot table reports and track user emotions associated with different metrics such as quality, checkout, NPS, etc.
• Seamlessly integrate with other tools such as Slack, Hubspot, Heap, Segment, and others.

Pros:

• Though an NPS survey platform, Delighted also provides options to create different survey types, giving users more flexibility.
• Most of the features are present in the free version (though with limited capabilities).

Cons:

• The targeting options are limited as compared to other tools in the list.
• Needs more question types.

Practical Use Case:

Bonobos, a men’s clothing and accessories brand, decided to implement an extra step in their shipping process. They anticipated a minor discomfort from their customers with this new process. To measure customers’ experience, they used Delighted’s NPS survey and made a shocking revelation.

The disapproval of the new step was much more significant than they initially anticipated. Bonobos could see users’ sentiments from the decline in the NPS score. The data was the proof of customers’ consensus, and the company rolled back the changes and avoided a sure disaster.

Price: Starts at $224/month, billed annually

11. GainSight

GainSight is another refiner.io alternative that offers a complete suite of tools for product and customer experience enhancement, revenue optimization, and customer success for your web app, mobile app, and product. Offering surveys to business intelligence solutions and user analytics, it’s a powerhouse to streamline data management, uncover customer insights and optimize inter-team communications to build a customer-centric experience.

Best For: In-app guide, In-app surveys, Advanced analytics, Knowledge Center Bot
3rd party integrations allowed: Yes
Suitable for: Small to large businesses

Features

• Create in-app surveys, help guides, and walkthroughs to improve product adoptions and onboarding.
• Design targeted surveys using multiple language translations, 7+ question types, design customization options, skip logic, advanced targeting options, and an inbuilt question library.
• It also saves partial data from incomplete and abandoned surveys.
• Use advanced analytics to track your survey’s performance. View the overall score, user sentiments, response trends, and individual responses.
• It also employs text analytics to break down and classify free-text responses based on user sentiment and relevance. It picks out keywords and phrases and categorizes them according to associated users’ emotions.
• Create custom reports to filter and visualize the data as required.
• You can also design in-app guides to provide support to app users.
• Send welcome emails, how-to carousels, and walkthrough guides to users.
• Set automatically recurring in-app NPS and CES surveys to track your scores with time.
• With powerful analytics, you can see the impact of your in-app engagement efforts. Track the performance of your emails, guides, and Knowledge Center.
• Monitor the guide views, active users, new leads, email open-rate, and other parameters.
• Integrate with other tools like Microsoft Dynamics, SAP, Hubspot, etc.

Pros:

• One of the most advanced survey editors with numerous features and workflow automation options.
• Provides a real-time analytical view of your customer and product experience programs to make data-driven decisions.

Cons:

• With more features, the product naturally has a steep learning curve.

Practical Use Case:

Kobiton, a mobile device testing platform, used Gainsight PX to grow its revenue by 125% Revenue and conversion rate from free-trial to paid plan by 143%. Almost 70-80% of Kobiton customers sign up as free trial users. So, to increase product adoption and make these users aware of the product features, Kobiton used Gainsight to design help guides and deliver insightful data. 

With Gainsight, they could target users based on their actions inside Kobiton to show personalized content and collect insights into retaining potential paid customers to improve revenue and product growth.

Price: Contact for a quote

Feature Comparison Table For Best Refiner.io Alternative

Conclusion

There you have it, the best alternatives to Refiner in one place. Compare the features and choose the one that suits your needs. It can be a specialized NPS tool like Delighted or an all-in-one survey manager like Qualaroo. Remember, the best tool is not the one with more features but the one that helps you achieve your goals.