Recent Articles

Last modified: August 13, 2024

How to Track User Behavior on Website & Improve user experience

User behavior is key to understanding how your users interact with your brand and products.  And once you analyze that interaction, you’ll be able to discover any pain points that exist and improve customer experience.  But how do you analyze user behavior in the first place? Let’s say you have a brick-and-mortar store where you...
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Last modified: May 29, 2024

Survey vs. Questionnaire: Definitions, Differences, and When to Use

Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between survey vs. questionnaire. In some cases, using these two words interchangeably isn’t a big deal because the context usually clears things up. However, in other cases, a slight mishap can impact the message. That’s why researchers,...
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Last modified: May 29, 2024

Qualaroo Named the Best Survey Software of 2024 by Digital.com

Qualaroo has been positioned as one of the best survey software companies by the widely renowned SaaS review website, Digital.com! In its list of Best Survey Software Companies of 2023, based on user feedback, and reviews, Qualaroo acquired a position in the top 10. The users acknowledged Qualaroo for its ease of use, impressive features,...
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Last modified: August 21, 2024

Creating a Customer Satisfaction Survey: Best Practices and More

One of the most important metrics that instantly show how well your customers are satisfied with what you offer is the customer satisfaction score or CSAT score. CSAT surveys are the standard way to gauge the happiness of the customer with your product or service. They give customers a voice. CSAT data can be qualitative and/or quantitative....
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Last modified: August 26, 2024

23 Tips to Improve Mobile App Conversion Rate in 2023

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by...
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