Recent Articles

Survey vs. Questionnaire: Definitions, Differences, and When to Use

Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between survey vs. questionnaire. In some cases, using these two words interchangeably isn’t a big deal because the context usually clears things up. However, in other cases, a slight mishap can impact the message. That’s why researchers,...
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9 Common Mistakes in Prototype Testing and How to Avoid Them

Prototype testing has always been one of the most common and reliable ways of validating designs through real-world users before starting off with the development stage. Developers work relentlessly on creating new and better products and brushing off any prototyping mistakes in the initial stages of development.  But before the designs become a reality, a...
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Qualaroo Named the Best Survey Software of 2024 by Digital.com

Qualaroo has been positioned as one of the best survey software companies by the widely renowned SaaS review website, Digital.com! In its list of Best Survey Software Companies of 2023, based on user feedback, and reviews, Qualaroo acquired a position in the top 10. The users acknowledged Qualaroo for its ease of use, impressive features,...
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Creating a Customer Satisfaction Survey: Best Practices and More

One of the most important metrics that instantly show how well your customers are satisfied with what you offer is the customer satisfaction score or CSAT score. CSAT surveys are the standard way to gauge the happiness of the customer with your product or service. They give customers a voice. CSAT data can be qualitative and/or quantitative....
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How to Use Screening Questions in Your Survey – A Complete Guide

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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How to Collect and Benefit From In-App Feedback

Improvement is an integral part of app development, and a lot of improvements can be made when a business listens to their customers at the right place and at the right time. But the reverse is also true. If a brand is not integrating feedback, they end up with a terrible user experience. Here is...
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